General Manager, Global Research
Bill Tancer is the General Manager, Global Research at Hitwise. Bill brings 12+ years of marketing, market research and corporate strategy experience to Hitwise. As the GM for Global Research, Bill leads a team of research analysts in the US, UK, and Australia, providing cutting-edge research and insight into the application of online competitive intelligence.
Bill's analysis of the online landscape has been quoted extensively in the press, including the Wall Street Journal, New York Times, USA Today, Business Week, Forbes Online, CNN Money, and he has been interviewed on NPR, CNN Radio and CBS Radio. Bill speaks extensively, with recent speaking engagements at Search Engine Strategies, E-tail, Ad:tech and TravDex.
Prior to joining Hitwise, Bill has led market research and strategy teams at LookSmart, Zaplet, NBC Internet and Pacific Bell Internet Services. Bill has also covered the Internet sector for Gartner Group as a senior technology marketplace consultant.
Bill is a published author, with articles in the Hastings Law Journal and Pharmaceutical Executive magazine. Bill holds a Bachelors of Science degree from the University of Florida in Quantitative Management and a Juris Doctorate degree from the Walter F. George School of Law, Mercer University.