Jonathan's mission at OTTO Digital is to make marketing more relevant to users thus increasing ROI and brand value. OTTO provides strategy and execution for advanced user segmentation, targeted experience delivery and Web 2.0 tools used in conjunction with real-time testing & optimization to deliver performance based relevancy. OTTO's clients are among the Internet's largest advertisers and brands.

Prior to OTTO, Jonathan was Director of eMarketing at DigitalGrit where he provided strategic direction and business intelligence on Search Engine Marketing for Fortune 500 clients including D&B;, ADP, Sony, and AutoNation as well as leading publishers like Consumer Reports.

From 2003-2005 Jonathan was a Senior Consultant and Analyst at Creative Good where he formed optimization, user experience and SEO strategies for clients including Washington Post, Newsweek, Slate, Hoover's.com, The Learning Company and Constant Contact.

From 1998-2004 Jonathan was Founder and CEO of VitaminLab.com. Jonathan bootstrapped the company into one of the top websites in the billion-dollar Vitamin and Nutrition industry. In 2003, after great success before and after the .com bubble, VitaminLab.com won the prestigious Nutrition Business Journal Award for 5 Year Growth.