VP, Associate Media Director,
Mike has managed strategic interactive initiatives at RPA since 2001, focusing on search marketing and e–mail marketing for clients
including: Honda Automotive, Honda Motorcycles, ampm and Pioneer Electronics. He previously provided strategic marketing services
for clients at QED, a database marketing subsidiary of Scholastic, Inc. Mike holds a BA in Philosophy from the University of
Arizona, a professional certificate in database marketing from Regis University in Denver and contributes to the local business
community by teaching interactive marketing courses at UCLA Extension. Since joining RPA, Mike has led the development of the
agency’s search marketing and e–mail marketing disciplines.