Search Effectiveness Team Lead
ibm.com, Sales & Distribution
As the Global SEM Strategist, Bill is responsible for assisting companies use Search Engine Marketing to reach customers in overseas markets.
Bill currently spends fair bit of time helping IBM manage its global SEM/SEM program. Working as an Internal Contractor, Bill provides strategic and tactical SEM guidance to IBM's Search Effectiveness Team.
Bill was formerly a Senior Partner and Strategist for Outrider North America. In this role, Bill oversaw Outrider's Search Marketing group that serviced the world's leading companies via offices in 13 countries. While at Outrider Bill developed and oversaw global SEM campaigns for Accenture, IBM, Intel, The Hartford Insurance, Zurich Insurance and many other top companies.
Bill was a pioneer in using the Internet to market to overseas markets. He is an internationally recognized Internet marketing expert, speaker and contributor to numerous Internet marketing books. Know best for his direct, no nonsense approach to how companies can use the Internet effectively and to maximize the lifetime value of their customers.
Bill earned a B.A. in Asian Studies/Japanese, from the University of Maryland, Tokyo Campus, and a B.S. and MBA in International Business, from California State University, Los Angeles. William is also a veteran of the Marine Corps.
About Global Strategies International, LLC
Global Strategies International is a Search Marketing Consultancy offering strategic advice, training and implementation services which enable companies to effectively reach Internet users in overseas markets.
Global Strategies was originally established in 1994 and quickly established a reputation as an expert in the field of Multilingual Internet Target Marketing and Search Engine Optimization. In 1998, Global Strategies was acquired by Multimedia Marketing Group (MMG) to expand their global offering. In 2000, MMG was acquired by Outrider as part of their global expansion in online marketing services.
Global Strategies relaunched in January 2003 as Global Strategies International with an emphasis on global Search Engine Marketing Consulting. Global Strategies is based in Hartford Connecticut USA.
Global Strategies International, LLC
4 Paul Spring Hollow
Farmington, Connecticut 06032 USA