Search Marketing Manager
Liana Evans is the search marketing manager at Commerce360 that oversees all natural search optimization efforts for a variety of
clients within the company´s portfolio. Since 1999 Liana has been active in the search marketing arena, becoming well versed in
all avenues of search marketing, but having a particular focus on natural search, as well as becoming very well versed in areas
of the retail industry that are regulated by the FTC. Prior to Liana´s tenure at Commerce360, she helped to design, plan &
implement a Fortune 500 Internet Retailer´s efforts into natural search optimization, totally revamping out of date navigation
and site architecture, with very successful results. Since 1992 Liana has been active in the technology fields being both a well
verse programmer and database programmer/designer, which lends well to her technical expertise in dealing with large scale retail
sites and their dynamic nature.
Liana holds a B.A. in Information Systems with a minor in Public Relations from Susquehanna University, and an Associates Degree in
Mass Communications/Public Relations from Pennsylvania College of Technology. She currently lives in the Philadelphia suburb of
West Chester, PA.