About Efficient Frontier

Efficient Frontier is the leading provider of paid search engine marketing (SEM) solutions. By combining technology based on Wall Street analytics with expert client services, Efficient Frontier reduces the complexity inherent in search engine marketing, and enables customers to realize an average increase in ROI of 20 – 50 percent. With Efficient Frontier, online marketers can maximize the effectiveness of millions of keywords across multiple search engines, including Google and Yahoo! Search Marketing, based on business objectives and marketing budgets. Today, Efficient Frontier manages more than $200 million in annual PPC spend, counts 70 of the top 500 search advertisers as clients and manages more 15 million keyword ads. Headquartered in Mountain View, Calif., Efficient Frontier is privately held with funding from Redpoint Ventures and Cambrian Ventures. For more information, please visit the company's Web site at www.efrontier.com or call 650-567-1000.