VP of Marketing Strategy
Tim Daly is Vice President, Marketing Strategy, responsible for developing marketing and testing concepts for new clients and launching
new marketing business channels for SendTec. Tim oversees the Search Engine Marketing team and developed the technical framework for
our proprietary bid management tool, SearchFactz.
Prior to joining SendTec, Tim was a senior marketing manager within Office Depotís direct marketing department, overseeing and
developing acquisition marketing programs for both the online and catalog sales channels. During his tenure, the OfficeDepot.com
website sales grew from $850 million to $2.5 billion over the course of three years, rapidly growing a profitable internet division
to become the second largest e-commerce website in the world. He has also worked for multi-title catalogers Genesis Direct and Hanover
Direct, as well as in the circulation department of the Rubin Periodical Group.
Tim is also a frequent speaker at industry events such with the DMA and Search Engine Strategies, a contributing columnist to
MultiChannel Merchant and DMNews, and a leading publishing researcher in the area of search engine marketing.
Tim holds a masterís degree in marketing from the Lowry Mays School of Business at Texas A&M; University and a bachelorís degree in
business economics from the State University of New York at Oneonta.