Executive Director of Media
Rick Corteville recently joined Organic as the Executive Director of Media. Under Rickís leadership, Organicís media practice will focus
on helping clients effectively tie their website and online advertising initiatives together to create richer, more holistic brand
Rick started his media career in radio. After working in the promotions department of a local radio station in his hometown of Detroit,
MI, he moved on to the rep firm Interep.
In 1997, he was attracted to the emerging Internet industry and moved to Beyond Interactive (later Grey Global Group); while at Grey,
Rick led the Oracle Corporation account where he implemented one of the first 336x280 box ads on the web.
Rick then moved to Singapore in 2002 to launch the online media department of Grey Asia Pacific. While there, he managed all of Oracle
Corporationís interactive marketing efforts in China, Korea, India, and Australia.
After a year and a half, Rick returned to San Francisco to help lead such accounts as Adobe, Veritas, Gateway, and Nokia. He left Grey
in August of 2004 and moved to ZenithOptimedia. It was there that Rick managed all the interactive marketing across all of
Hewlett-Packardís product divisions. Under his guidance, the HP account increased its media buying and planning billings by over 300%
in 2 years.
In 2000, Rick was listed as one of BtoB Magazineís Best and Brightest Media Strategists.