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Pre-Conference
August 18 - 9:00am - 5:30pm
Conference Days
August 19 - 9:00am - 7:30pm
August 20 - 9:00am - 5:30pm
August 21 - 9:00am - 4:15pm
Expo Hall Hours
August 19 - 10:00am - 7:00pm
August 20 - 10:00am - 4:00pm
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Search Engine Strategies 2003 - Session Itineraries
There's a lot going on at Search Engine Strategies. To help you make the best use of your time, here are some suggested itineraries, depending on your skills or interest. However, you don't have to follow our exact routes, as your personal interests may vary.
BASIC - ADVANCED - ORGANIC LISTINGS - PAID LISTINGS (AD/MARKETING INTEREST) - BEEN BEFORE - SEARCH ECONOMICS
Basic Itinerary For Beginners
Brand new to search engine marketing? Follow the recommended sessions below, and you'll be on your way to success with search engines! NOTE: If you are coming for only one day, it is highly recommended that you make this Day 1, the preconference day. If for only two days, then make those Day 1 and Day 2. Only coming for three days? Then attend Days 1-3.
Day 1 (Preconference):
9:00-10:30 - Intro To Search Engine Marketing
11:00-12:00 - Search Engine Friendly Design
1:15-2:45 - Search Term Research
3:15-4:45 - Writing For Search Engines
5:00-5:30 - Writing For Search Engines Clinic
Day 2:
9:00-9:30 - Keynote: State of Search Engine Marketing
9:45-11:00 - Buying Search Engine Advertising
11:30-12:45 - Link Building
2:00-3:30 - Successful Site Architecture
4:00-5:30 - Site Clinic
Day 3:
9:00-9:30 - Keynote
9:45-11:00 - Dealing With Directories (or Shopping Search, if you're an online merchant)
11:30-12:45 - Optimizing Flash & Non-HTML Content
2:00-3:30 - Meet The Crawlers or Campaign Case Studies
4:00-5:30 - Budget & Overlooked SEM
Day 4:
9:00-9:30 - Keynote
9:45-11:00 - Dynamic Web Sites (if you have such a site) or Converting Visitors Into Buyers
11:15-12:30 - Measuring Success or B2B Forum (if you target that audience)
1:30-2:45 - Any session of interest
3:00-4:15 - Doing It In House (if applicable to you) or any session of interest
Advanced Itinerary
Experienced with search engine marketing? You'll probably want to skip the preconference on Day 1, unless you are particularly interested in the Search Economics. On the other days, there are always sessions with advanced components.
Day 1:
This day is not recommended for experienced search engine marketers unless you are interested in the Search Economics track, described below.
Day 2:
9:00-9:30 - Keynote: State Of Search Engine Marketing
9:45-11:00 - Organic Listings Forum or Search Engines & Trademarks
11:30-12:45 - Perfecting Paid Listings or Cleaning Up The Mess
2:00-3:30 - Any session of interest
4:00-5:30 - Any session of interest
Day 3 & 4:
Choose any sessions of interest on these days. All have components that will be of interest even to advanced search engine marketers.
Organic Listings Itinerary
Mainly interested in sessions that deal with the editorial or "organic" listings at search engines and not a BASIC person new to search engine marketing? Then try these:
Day 1 (Preconference):
It is recommended to attend the Fundamentals Track only if you are a BASIC person interested editorial listings. This day is not recommended for experienced search engine marketers unless you are interested in the Search Economics track, described below.
Day 2:
9:00-9:30 - Keynote: State Of Search Engine Marketing
9:45-11:00 - Organic Listings Forum
11:30-12:45 - Link Building or Cleaning Up The Mess
2:00-3:30 - Successful Site Architecture or Search Engine Legal Issues Update
4:00-5:30 - Site Clinic or Search Engine Ratings
Day 3:
9:00-9:30 - Keynote
9:45-11:00 - Any session of interest
11:30-12:45 - Optimizing Flash & Non-HTML Content
2:00-3:30 - Meet The Crawlers or Campaign Case Studies
4:00-5:30 - Budget & Overlooked SEM or Paid Inclusion & Trusted Feeds
Day 4:
9:00-9:30 - Keynote
9:45-11:00 - Dynamic Web Sites (if you have such a site) or Converting Visitors Into Buyers
11:15-12:30 - Blogs, News Search & RSS Feeds (or either of the other sessions, if they are more of interest)
1:30-2:45 - Search Engines & Web Server Issues
3:00-4:15 - Advanced Link Building Forum
Paid Listings/Advertisting & Marketing Interest Itinerary
Is your background in advertising or marketing? Do you have a budget and are used to purchasing ads? Then these sessions that cover paid listings and related issues may fit well with your job and interests:
Day 1 (Preconference):
It is recommended to attend the Fundamentals Track only if you are a BASIC person who is also interested organic listings. This day is not recommended for experienced search engine marketers unless you are interested in the Search Economics track, described below.
Day 2:
9:00-9:30 - Keynote: State Of Search Engine Marketing
9:45-11:00 - Buying Search Engine Advertising
(HIGHLY RECOMMENDED IF YOU HAVE NO PRIOR PAID LISTING EXPERIENCE)
11:30-12:45 - Perfecting Paid Listings
2:00-3:30 - Writing Search Engine Ads
4:00-5:30 - Search Engine Advertising Forum
Day 3:
9:00-9:30 - Keynote
9:45-11:00 - Balancing Organic & Paid Listings
11:30-12:45 - Dayparts & Other Paid Listings Evolutions
2:00-3:30 - Alternative PPC Search Engines or Campaign Case Studies
4:00-5:30 - Contextual Ads or Paid Inclusion & Trusted Feeds
Day 4:
9:00-9:30 - Keynote
9:45-11:00 - Converting Visitors Into Buyers (or Dynamic Web Sites, if you have such a site)
11:15-12:30 - Measuring Success (or B2B Forum, if you're after such an audience)
1:30-2:45 - PPC & ROI Management Tools: Part 1
3:00-4:15 - PPC & ROI Management Tools: Part 2
Been Before Itinerary
Search Engine Strategies runs several times per year in different regions of the world, so that it's easy for people in various locations to attend once per year. Nevertheless, some people attend more than once a year. If you're someone who's already been to a show recently, here's a guide to sessions that are completely new or which feature content that's constantly changing.
Day 1 (Preconference):
It is recommended to attend this day only if you are interested in the all-new Search Economics track, described below. It is expected that this is the only time in 2003 that this track will be offered during a Search Engine Strategies show.
Day 2:
9:00-9:30 - Keynote: State Of Search Engine Marketing
9:45-11:00 - Organic Listings Forum or Search Engines & Trademarks
11:30-12:45 - Cleaning Up The Mess (Perfecting Paid Listings also has new content come up during Q&A;)
2:00-3:30 - Search Engine Legal Issues Update
4:00-5:30 - Search Engine Ratings (Search Engine Advertising Forum also has new content come up during Q&A;)
Day 3:
9:00-9:30 - Keynote
9:45-11:00 - Balancing Organic & Paid Listings
11:30-12:45 - Dayparts & Other Paid Listings Evolutions or Up Close With The Google API
2:00-3:30 - Meet The Search Engines or Campaign Case Studies
4:00-5:30 - Contextual Ads
Day 4:
9:00-9:30 - Keynote
9:45-11:00 - Meet The Portals
11:15-12:30 - Blogs, News Search & RSS Feeds
1:30-2:45 - Search Engines & Web Server Issues or Meet The Meta Search Engines
3:00-4:15 - Advanced Link Building Forum
Search Economics Itinerary
Day 1, the preconference, has a special "Search Economics" track designed for those interested in how search engines earn revenue. Other days also have sessions that may be of interest, should you decide to expand you stay at Search Engine Strategies. Highlighted below are sessions that tend to focus on the paid listings at search engines during Day 2-4. In these sessions, you'll hear from both advertisers and search engines about how actual programs are implemented.
Day 1 (Preconference):
9:00-10:30 - Search Economics: Search Monetization Strategies
11:00-12:00 - Search Economics: Advertiser Roundtable
1:15-2:45 - Search Economics: Financial Analyst Roundtable
3:15-4:45 - Search Economics: Search Space Analyst Roundtable
5:00-5:30 - Search Economics: Search Monetization Q&A;
Day 2:
9:00-9:30 - Keynote: State Of Search Engine Marketing
9:45-11:00 - Buying Search Engine Advertising or Search Engines & Trademarks
11:30-12:45 - Perfecting Paid Listings
2:00-3:30 - Writing Search Engine Ads or Search Engine Legal Issues Update
4:00-5:30 - Search Engine Advertising Forum or Search Engine Ratings
Day 3:
9:00-9:30 - Keynote
9:45-11:00 - Balancing Organic & Paid Listings
11:30-12:45 - Dayparts & Other Paid Listings Evolutions
2:00-3:30 - Alternative PPC Search Engines or Campaign Case Studies
4:00-5:30 - Contextual Ads or Paid Inclusion & Trusted Feeds
Day 4:
9:00-9:30 - Keynote
9:45-11:00 - Converting Visitors Into Buyers or Meet The Portals
11:15-12:30 - Measuring Success
1:30-2:45 - Measuring Tool Vendors or Meet The Meta Search Engines
3:00-4:15 - PPC Management Tool Vendors
About Our Sessions
Unlike some conferences, speaking slots on sessions at Search Engine Strategies are not sold or given in return for sponsorship of the event. Instead, conference chair Danny Sullivan carefully plans sessions designed to cover all aspects of search engine marketing. He then personally invites speakers to take part in various sessions, based on the knowledge and experience they can bring to conference attendees.
A hallmark of the show is that panels generally feature multiple speakers, in order to provide diverse viewpoints. Each speaker receives a detailed "prep note" from Danny meant to help ensure that presentations don't overlap but instead complement each other. Speakers are also specifically asked to refrain from making sales pitches.
Sessions also often feature a "case study" speaker, in order to bring real-life experiences into panels. In addition, all sessions generally allow for at least 15 minutes of Q&A;, if not longer. Some sessions are even "PowerPoint Free" zones, pure Q&A; and audience driven.
All the hard work behind the scenes gets reflected in the high scores that Search Engine Strategies sessions typically earn. Attendees are asked to score sessions on a scale of 1 to 5, with anything 4 and above considered good. Of the 34 sessions held during the March 2003 Search Engine Strategies show in Boston, 85 percent of them scored above 4. The median session score was 4.2.
In short, Search Engine Strategies offers high-quality sessions designed to all interests in search engine marketing. To learn more, please browse the conference agendas, view the conference at-a-glance schedule or review the session itineraries that have been mapped out for those new to search engine marketing, experienced with it, those interested in organic listings, paid listings or even for those who've been to the show before.
For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.
For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.
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