Event Hours: Pre-Conference August 18 - 9:00am - 5:30pm Conference Days August 19 - 9:00am - 7:30pm August 20 - 9:00am - 5:30pm August 21 - 9:00am - 4:15pm Expo Hall Hours August 19 - 10:00am - 7:00pm August 20 - 10:00am - 4:00pm Premier Plus Sponsors: Premier Sponsors: Analyst Sponsor: Association Sponsor: Event Public Relations: Hosted By:

CONFERENCE AT A GLANCE
Pre-Conference Day Monday, August 18, 2003
8:00am – 9:00am	Registration
	Fundamentals Track		Search Economics Track
Rooms	Fir		Oak
9:00am – 10:30am	Introduction To Search Engine Marketing 4 STAR RATED! FOCUS: Both SKILL: Basic		Search Monetization Strategies
10:30am – 11:00am	Morning Coffee Break
11:00am – 12:00pm	Search Engine Friendly Design 4 STAR RATED! FOCUS: Organic SKILL: Basic		Advertiser Roundtable
12:00pm – 1:15pm	Networking Lunch
1:15pm – 2:45pm	Search Term Research 4 STAR RATED! FOCUS: Both SKILL: Basic		Financial Analyst Roundtable
2:45pm – 3:15pm	Afternoon Break
3:15pm – 4:45pm	Writing For Search Engines 4 STAR RATED! FOCUS: Organic SKILL: Basic		Search Economics: Industry Analyst Roundtable
4:45pm – 5:00pm	Session Interval
5:00pm – 5:30pm	Writing For Search Engines Clinic		Search Monetization Q&A
Agenda - Tuesday, August 19, 2003 Expo Hall Hours: 10am-7pm
8:00am – 9:00am	Registration
	Organic Track	Advertising Track	Special Topics Track
Rooms	Pine	Fir	Oak
9:00am – 9:30am	Keynote: State of Search Engine Marketing - (Pine Room) Danny Sullivan, Editor, SearchEngineWatch.com
9:30am – 9:45am	Session Interval
9:45am – 11:00am	Organic Listings Forum NEW! FOCUS: Organic SKILL: Advanced	Buying Search Engine Advertising 4 STAR RATED! FOCUS: Paid SKILL: Any	Search Engines & Trademarks NEW! FOCUS: Both SKILL: Any
10:00am	Exhibit Hall Opens
11:00am – 11:30am	Morning Coffee Break
11:30am – 12:45pm	Link Building 4 STAR RATED! FOCUS: Organic/Basic SKILL: Any	Perfecting Paid Listings 4 STAR RATED! FOCUS: Paid SKILL: Advanced	Cleaning Up The Mess NEW! FOCUS: Both SKILL: Any
12:45pm – 2:00pm	Networking Lunch
2:00pm – 3:30pm	Successful Site Architecture 4 STAR RATED! FOCUS: Organic SKILL: Any	Writing Search Engine Ads FOCUS: Paid SKILL: Advanced	Search Engine Legal Issues Update 4 STAR RATED! FOCUS: Both SKILL: Any
3:30pm – 4:00pm	Afternoon Break
4:00pm – 5:30pm	Site Clinic FOCUS: Organic SKILL: Any	Search Engine Advertising Forum 4 STAR RATED! FOCUS: Paid SKILL: Advanced	Search Engine Ratings NEW! FOCUS: Both SKILL: Any
5:30pm – 6:30pm	Networking Cocktail Reception - Exhibit Hall
6:00pm – 7:00pm	Evening Forum With Danny Sullivan - (Oak Room) 4 STAR RATED! FOCUS: Both SKILL: Any
Agenda - Wednesday, August 20, 2003 Expo Hall Hours: 10am-4pm
8:00am – 9:00am	Registration
	Organic Track	Advertising Track	Special Topics Track
Rooms	Pine	Fir	Oak
9:00am – 9:30am	Conversation With Google's Sergey Brin - (Pine Room) Sergey Brin, Cofounder, Google Danny Sullivan, Editor, SearchEngineWatch.com
9:30am – 9:45am	Session Interval
9:45am – 11:00am	Dealing With Directories 4 STAR RATED! FOCUS: Organic SKILL: Any	Balancing Organic & Paid Listings NEW! FOCUS: Both SKILL: Advanced	Shopping Search & Merchant Sites 4 STAR RATED! FOCUS: Both SKILL: Any
10:00am	Exhibit Hall Opens
11:00am – 11:30am	Morning Coffee Break
11:30am – 12:45pm	Optimizing & Non-HTML Content	Dayparts & Other Paid Listings Evolutions NEW! FOCUS: Both SKILL: Advanced	Up Close With The Google API NEW! FOCUS: Any SKILL: Advanced
12:45pm – 2:00pm	Networking Lunch
2:00pm – 3:30pm	Meet The Crawlers 4 STAR RATED! FOCUS: Organic SKILL: Any	Alternative PPC Search Engines 4 STAR RATED! FOCUS: Paid SKILL: Any	Campaign Case Studies 4 STAR RATED! FOCUS: Both SKILL: Any
3:30pm – 4:00pm	Afternoon Break
4:00pm	Exhibit Hall Closes
4:00pm – 5:30pm	Paid Inclusion & Trusted Feeds 4 STAR RATED! FOCUS: Any SKILL: Any	Contextual Ads NEW! FOCUS: Paid SKILL: Any	Budget & Overlooked SEM 4 STAR RATED! FOCUS: Organic SKILL: Any
6:00pm – 7:00pm	SEMPO Meeting - (Oak Room)
Agenda - Thursday, August 21, 2003
8:00am – 9:00am	Registration
	Organic & Tech Issues Track	Conversion Track	Special Topics Track
Rooms	Pine	Fir	Oak
9:00am – 9:30am	Morning Keynote Jeff Weiner, Senior Vice President of Search and Marketplace, Yahoo!
9:30am – 9:45am	Session Interval
9:45am – 11:00am	Dynamic Web Sites	Converting Visitors Into Buyers 4 STAR RATED! FOCUS: Both SKILL: Any	Meet The Portals 4 STAR RATED! FOCUS: Both SKILL: Any
11:00am – 11:15am	Break
11:15am – 12:30pm	Blogs, News Search & RSS Feeds NEW! FOCUS: Organic SKILL: Advanced	Measuring Success 4 STAR RATED! FOCUS: Both SKILL: Any	Business To Business Forum 4 STAR RATED! FOCUS: Both SKILL: Any
12:30pm – 1:30pm	Networking Lunch
1:30pm – 2:45pm	Search Engines & Web Server Issues NEW! FOCUS: Organic SKILL: Advanced	Measuring Tool Vendors NEW FORMAT! FOCUS: Both SKILL: Any	Meet The Meta Search Engines NEW! FOCUS: Both SKILL: Any
2:45pm – 3:00pm	Afternoon Break
3:00pm – 4:15pm	Advanced Link Building Forum NEW! FOCUS: Organic SKILL: Advanced	PPC Management Tool Vendors NEW! FOCUS: Any SKILL: Advanced	Doing It In House Forum 4 STAR RATED! FOCUS: Both SKILL: Any

NOTATIONS GUIDE

4 STAR RATED! sessions are those that were evaluated as excellent by attendees at previous conferences.

NEW! are sessions not previously held at Search Engine Strategies.

NEW FORMAT are sessions previously held but which have an entirely new format.

FOCUS: Search engines have both "editorial" results and "paid" listings. Sessions with an EDITORIAL focus are designed for those who wish to do better in "natural" or "organic" editorial listings. Sessions with a PAID focus deal especially with paid listings. Sessions noted as BOTH cover both editorial and paid topics. Also see the Session Itineraries page for itineraries for those specific itineraries for sessions about editorial or paid listings.

SKILL: BASIC sessions are especially suitable for those new to search engine marketing, though even advanced people might find them helpful. ADVANCED sessions are for those who already have some experience with search engine marketing. They are not designed for beginners. Sessions noted as ANY are suitable for either group. Also see the Session Itineraries for itineraries for those specific itineraries for those who are basic versus advanced.

For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.