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Introduction To Search Engine Marketing
Who are the major search engines? How can their editorial listings send you "natural" or "organic" traffic for free through "search engine PR" or "search engine optimization" efforts? How can you purchase top rankings or placement through "search engine advertising" opportunities? This must-attend session for beginners provides an overview of key concepts.
Speaker:
Danny Sullivan, Editor, SearchEngineWatch.com

Search Economics: Search Monetization Strategies
How do search engines make money? This session features representatives from major search companies explaining the search monetization models that they follow.
Speakers:
Tim Cadogan, VP of Search, Yahoo Search
Jim Diaz, EVP of Sales and Business, Ask Jeeves
Tony Mamone, Vice President, Small Business Services, Looksmart
Sheryl Sandberg, Vice President, Global Online Sales and Operations, Google

Search Engine Friendly Design
How can you build a web site from the ground up that pleases both crawler-based search engines and your visitors? Discover how "search engine friendly" design can tap into "organic" or editorial listings naturally. This session is especially suited for beginners who need an overview of important design issues to keep in mind. More technical design issues are covered in the Successful Site Architecture session on Day 2.
Speaker:
Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com

Search Economics: Advertiser Roundtable
Search engines have become the talk of Wall Street due to the success of their advertising programs in a down market. In this session, advertisers themselves share thoughts on what they like and dislike with search engine advertising.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Kevin Lee, CEO,Did It
Fredrick Marckini, CEO and Founder,iProspect
Dana Todd, Founding Partner, SiteLab International, Inc.

Search Term Research
The bedrock to success with search engines is understanding which search terms to target. Fail in that, and your audience may never find you. This session covers ways to undertake search term research that is crucial to winning with your search engine marketing efforts. Toward the end of the session, volunteers from the audience will have their sites reviewed for search term research issues.
Moderator:
Detlev Johnson, Vice President of Technology, SuccessWorks Search Marketing Solutions Inc.
Panelists:
Andy Beal, VP Search Marketing, KeywordRanking.com and ProRanking.com, WebSourced, Inc
Terry Plank, Search Engine Marketing Consultation
Paul Ryan, Chief Technology Officer, Overture
Dr. Amanda Watlington, Director of Research, iProspect

Search Economics: Financial Analyst Roundtable
In this session, Wall Street analysts share thoughts and comments from their perspectives on how well various search monetization strategies seem to be working.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Eric Martinuzzi, Senior Research Analyst, Craig-Hallum Capital Group LLC
Safa Rashtchy, Principal, Senior Internet Analyst, U.S. Bancorp Piper Jaffray

Writing For Search Engines
To please search engines, you need to be using the keywords you want to be found for. However, you also need to write in a way that pleases human visitors. Learn how to do both, a winning combination that brings you visitors and converts them into customers.
Moderator:
Detlev Johnson, Vice President of Technology, SuccessWorks Search Marketing Solutions Inc.
Speakers:
Heather Lloyd Martin, President, SuccessWorks
Jill Whalen, Owner, HighRankings.com

Search Economics: Industry Analyst Roundtable
In this session, those who monitor the "search space" in terms of technology, partnerships and other non-financial aspects share thoughts and comments on the current battle among search engines.
Moderator:
Safa Rashtchy, Senior Research Analyst, U.S. Bancorp Piper Jaffray

Panelists:
Greg Notess, Internet columnist, Search Engine Showdown
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Gary Stein, Analyst, Jupiter Research
Danny Sullivan, Editor, SearchEngineWatch.com
Brett Tabke, WebmasterWorld.com

Writing For Search Engines Clinic
In this continuation of the Writing For Search Engines session, volunteers from the audience will have their sites reviewed to see how copy could be better crafted to please search engine ranking algorithms as well as human visitors.
Moderator:
Detlev Johnson, Vice President of Technology, SuccessWorks Search Marketing Solutions Inc.
Speakers:
Heather Lloyd Martin, President, SuccessWorks
Jill Whalen, Owner, HighRankings.com

Search Economics: Search Monetization Q&A;
Panelists from the Search Economics: Search Monitization Strategies session return to take more audience questions.
Moderators:
Safa Rashtchy, Principal, Senior Internet Analyst, U.S. Bancorp Piper Jaffray
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Jim Diaz, EVP of Sales and Business, Ask Jeeves
Tony Mamone, Vice President, Small Business Services, Looksmart
Sheryl Sandberg, Vice President, Global Online Sales and Operations, Google