InceptorTM, Inc. is the first provider of Conversion Marketing software and services that deliver complete command and control of online marketing initiatives into the hands of professional marketers. Inceptor ExcediaTM maximizes the effectiveness of online marketing by exposing valuable deep web content and quickly directing qualified prospects to the information they seek. Excedia provides real-time measurement and analysis of all site activity, enabling marketers to quantify campaign results and implement changes that will improve customer engagement and retention. Excedia captures visitor data, enabling web marketers to create and send targeted email directly to site visitors on an opt-in basis. Inceptor, Inc., with headquarters in Maynard, Massachusetts, was founded in 1999. Excedia software and services are available through Inceptor's direct sales organization, as well as through select Inceptor Partners. For more information, please visit us at www.i.inceptor.com/web/ses030402.