PARIS 2006 - CONFERENCE AT A GLANCE
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Agenda - Nov 28, 2006
Expo Hall Hours: 10am-7pm
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8:00am9:00am |
Registration |
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Fundamentals Track |
Advanced Track |
9:00am9:45am |
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9:45am10:15am |
Morning Coffee Break |
10:15am11:45am |
Introduction To Search Engine Marketing
4 STAR RATED!
FOCUS: Both
SKILL: Basic |
Search Marketing Europe: New Developments
4 STAR RATED!
In English
FOCUS: Both
SKILL: Advanced |
11:45am1:00pm |
Networking Lunch |
1:00pm2:15pm |
Search Engine Friendly Design
4 STAR RATED!
FOCUS: Organic
SKILL: Basic |
Compare & Contrast: Ad Program Strategies
NEW!
FOCUS: Ads
SKILL: Advanced |
2:15pm2:45pm |
Afternoon Break |
2:45pm4:00pm |
Search Advertising 101
4 STAR RATED!
FOCUS: Ads
SKILL: Basic |
Web Analytics & Measuring Success
NEW!
FOCUS: Both
SKILL: Advanced |
4:00pm4:30pm |
Session Interval |
4:30pm5:45pm |
Search Term Research &Targeting
4 STAR RATED!
FOCUS: Both
SKILL: Any |
Balancing Paid &Organic Listings
4 STAR RATED!
FOCUS: Both
SKILL: Advanced |
5:45pm7:00pm |
Networking Cocktail Reception |
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Agenda - November 29, 2006
Expo Hall Hours: 10am-3pm
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8:00am9:00am |
Registration |
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Issues & Strategies Track |
Tactics Track |
9:00am10:15am |
Meet the Search Engines
4 STAR RATED!
In English
FOCUS: Organic
SKILL: Any |
Search Ad Buyers Forum
4 STAR RATED!
FOCUS: Ads
SKILL: Advanced |
10:15am10:45am |
Morning Coffee Break |
10:45am12:00pm |
Auditing Paid Listings &Click Fraud Issues
FOUR STAR RATED!
In English
FOCUS: Ads
SKILL: Any |
SEM Campaign &Project Management
NEW!
In English
FOCUS: Both
SKILL: Advanced |
12:00pm1:15pm |
Networking Lunch |
1:15pm2:30pm |
Link Strategies 2006
4 STAR RATED!
FOCUS: Organic
SKILL: Any |
Search Advertising Clinic
4 STAR RATED!
FOCUS: Ads
SKILL: Any |
2:30pm3:00pm |
Afternoon Break |
3:00pm4:15pm |
Creating Compelling Ads and Landing Pages
NEW!
FOCUS: Ads
SKILL: Advanced |
Site Clinic
FOUR STAR RATED!
FOCUS: Both
SKILL: Any |
4:15pm4:30pm |
Session Interval |
4:30pm5:45pm |
European Search Marketing Case Studies
4 STAR RATED!
In English
FOCUS: Both
SKILL: Any |
My SEM Toolbox
FOUR STAR RATED!
FOCUS: Both
SKILL: Advanced |
NOTATIONS GUIDE
4 STAR RATED sessions are those that were evaluated as good or excellent by attendees at previous conferences.
NEW! are sessions not
previously held at Search Engine Strategies or which feature substantially new content or changes from any previous show.
FOCUS: Search engines
have both "organic listings" that are generally free in nature and
"paid listings." Sessions with an ORGANIC focus are designed for
those who wish to do better in "natural" or "organic"
listings. Sessions with a AD focus deal especially with paid ad listings. Also
see the Session Planner page, which has itineraries for those specifically interested in sessions about organic or paid listings.
SKILL: BASIC sessions are
especially suitable for those new to search engine marketing, though even
advanced people might find them helpful. ADVANCED sessions are for those who
already have some experience with search engine marketing. They are not
designed for beginners. Also see the Session Planner page,
which has itineraries for those who are basic versus advanced. ANY sessions are those suitable for any skill level.
They generally feature some introductory presentations, with more advanced topics covered during Q&A.
For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.
For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.
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