The Premier Event for Search Engine Marketing & Optimization
Get on the List!
 November 28 - 29, 2006 • Cnit Paris La Defense • Paris, France*

 

ndex.htmk
 


Who should attend?
  • Online marketers

  • SEM professionals

  • Media planners and buyers

  • Webmasters

  • Direct marketers

  • Interactive agency professionals

  • E-commerce managers

  • Web business owners

  • 			
    Event Hours:
    Registration Hours
    28 Nov: 8:00am – 7:00pm
    29 Nov: 8:00am – 5:30pm

    Conference Hours
    28 Nov: 9:00am – 5:45pm
    29 Nov: 9:00am – 5:45pm

    Expo Hall Hours
    28 Nov: 10h00 – 19h00
    29 Nov: 10h00 – 15h00

    Premier Plus Sponsors:
    Microsoft Ad Center
    Association Sponsors :
    eec logo
    eec logo

    Media Sponsor:
    Business to Business Logo
    Marketing Direct Logo
    E-commerce & VAD Logo
    Relevant Traffic
    WebProNews

    Hosted By:
    Search Engine Watch
    ClickZ

    PARIS 2006 - CONFERENCE AT A GLANCE
    Agenda - Nov 28, 2006
    Expo Hall Hours: 10am-7pm
    8:00am–9:00am Registration
      Fundamentals Track Advanced Track
    9:00am–9:45am
    Keynote Address


    FOCUS: Both
    SKILL: Any
    9:45am–10:15am Morning Coffee Break
    10:15am–11:45am Introduction To Search Engine Marketing
    4 STAR RATED!

    FOCUS: Both
    SKILL: Basic
    Search Marketing Europe: New Developments
    4 STAR RATED!
    In English
    FOCUS: Both
    SKILL: Advanced
    11:45am–1:00pm Networking Lunch
    1:00pm–2:15pm Search Engine Friendly Design
    4 STAR RATED!

    FOCUS: Organic
    SKILL: Basic
    Compare & Contrast: Ad Program Strategies
    NEW!

    FOCUS: Ads
    SKILL: Advanced
    2:15pm–2:45pm Afternoon Break
    2:45pm–4:00pm Search Advertising 101
    4 STAR RATED!

    FOCUS: Ads
    SKILL: Basic
    Web Analytics & Measuring Success
    NEW!

    FOCUS: Both
    SKILL: Advanced
    4:00pm–4:30pm Session Interval
    4:30pm–5:45pm Search Term Research &Targeting
    4 STAR RATED!

    FOCUS: Both
    SKILL: Any
    Balancing Paid &Organic Listings
    4 STAR RATED!

    FOCUS: Both
    SKILL: Advanced
    5:45pm–7:00pm Networking Cocktail Reception
     
    Agenda - November 29, 2006
    Expo Hall Hours: 10am-3pm
    8:00am–9:00am Registration
      Issues & Strategies Track Tactics Track
    9:00am–10:15am Meet the Search Engines
    4 STAR RATED!
    In English
    FOCUS: Organic
    SKILL: Any
    Search Ad Buyers Forum
    4 STAR RATED!

    FOCUS: Ads
    SKILL: Advanced
    10:15am–10:45am Morning Coffee Break
    10:45am–12:00pm Auditing Paid Listings &Click Fraud Issues
    FOUR STAR RATED!
    In English
    FOCUS: Ads
    SKILL: Any
    SEM Campaign &Project Management
    NEW!
    In English
    FOCUS: Both
    SKILL: Advanced
    12:00pm–1:15pm Networking Lunch
    1:15pm–2:30pm Link Strategies 2006
    4 STAR RATED!

    FOCUS: Organic
    SKILL: Any
    Search Advertising Clinic
    4 STAR RATED!

    FOCUS: Ads
    SKILL: Any
    2:30pm–3:00pm Afternoon Break
    3:00pm–4:15pm Creating Compelling Ads and Landing Pages
    NEW!

    FOCUS: Ads
    SKILL: Advanced
    Site Clinic
    FOUR STAR RATED!

    FOCUS: Both
    SKILL: Any
    4:15pm–4:30pm Session Interval
    4:30pm–5:45pm European Search Marketing Case Studies
    4 STAR RATED!
    In English
    FOCUS: Both
    SKILL: Any
    My SEM Toolbox
    FOUR STAR RATED!

    FOCUS: Both
    SKILL: Advanced

    NOTATIONS GUIDE

    4 STAR RATED sessions are those that were evaluated as good or excellent by attendees at previous conferences.

    NEW! are sessions not previously held at Search Engine Strategies or which feature substantially new content or changes from any previous show.

    FOCUS: Search engines have both "organic listings" that are generally free in nature and "paid listings." Sessions with an ORGANIC focus are designed for those who wish to do better in "natural" or "organic" listings. Sessions with a AD focus deal especially with paid ad listings. Also see the Session Planner page, which has itineraries for those specifically interested in sessions about organic or paid listings.

    SKILL: BASIC sessions are especially suitable for those new to search engine marketing, though even advanced people might find them helpful. ADVANCED sessions are for those who already have some experience with search engine marketing. They are not designed for beginners. Also see the Session Planner page, which has itineraries for those who are basic versus advanced. ANY sessions are those suitable for any skill level. They generally feature some introductory presentations, with more advanced topics covered during Q&A.


    For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.

    For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.



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