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Marie-Estelle Carrasco,
Research Manager,
Microsoft Digital Advertising Solutions
Marie-Estelle Carrasco began her career in Internet research in 1998 by setting up the first online survey offer of Médiamétrie. She has actively participated in the creation of the site-centric service of the company as well as business development for 2 years. In 2000, during Nielsen//NetRating samples set up in France, she moved to the Director of Panel Operations position, coordinating the project for France in a team gathering 29 countries. After Home&Work panels set up and an experience of 1 year in NetRatings Spain as Client Service Manager Souther Europe, she came back to Médiamétrie//NetRatings in 2002 to manage the French “Analytical Services” team as Research Director. She also marketed a full range of targeted Internet services in common with the team of Mediametrie ("Les Observatoires Numériques"). She recently joined MSN as Research Manager for Microsoft Digital Advertising Solutions. Marie-Estelle is one of the authors of “Le Nouveau Pouvoir des internautes” (Timée Editions). This book delivers an optimistic but realistic vision of the usage of Internet in France as a source of inspiration for the future of the nation and highlights the need of numeric gap decrease.
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