Issues & Strategies Track
Meet The Search Engines
Representatives from major crawler-based search engines discuss their services and take questions from attendees
Moderator:
Chris Sherman, Executive Editor, SearchEngineWatch.com President of Searchwise
Speakers:
Olivier Parriche, Directeur, Yahoo! Search France
Miguel Acosta, VP, European Business Development, Ask.com France
Laurent Leca, Search Product Manager, Microsoft
Sébastien Badault, Directeur de la Stratégie commerciale, Google France

Tactics Track
Search Ad Buyers Forum
Go "broad" with your keyword matches, and you might more easily capture important traffic. But going broad also requires careful monitoring to ensure you don't pick up unqualified terms. Learn how to do more with broad matching and other ad targeting features you may not be using fully.
Moderator:
Raphaël Richard, CEO, CVFM
Speakers:
Stéphane Perino, CEO, Agence Virtuelle SA
Marc Panic, Directeur France, The Search Works
Chris Zaharias, SVP Strategic Initiatives, Efficient Frontier

Attendees may choose to attend one of the two sessions offered during this time.

Issues & Strategies Track
Auditing Paid Listings & Click Fraud Issues
Did you really get that much traffic from paid listings last month or is something funny going on? Reviewing your paid traffic is an essential task any serious search engine marketer should undertake.
Discover how to spot abnormalities and follow-up with search engines if you suspect a competitor or someone else is creating clicks just to drive up your costs. Also discover the proactive things paid listing providers already do to protect advertisers.
Moderator:
Chris Sherman, Executive Editor, SearchEngineWatch.com President of Searchwise
Speakers:
Michael Froment, Directeur Grands Comptes, XiTi
Stéphane Perino, CEO, Agence Virtuelle SA
Stephen Turner, CTO, ClickTracks
David Degrelle, Membre du bureau, SEMPO, President-Fondateur de 1ère Position

Tactics Track
SEM Campaign & Project Management
Search marketing is more than managing bids on ads. A campaign may involve both organic and paid listings, perhaps with many different products, goals and participants. This session gives tips and techniques on managing the process and getting the most success out of your campaigns.
Moderator:
Gilles Dandel, Consultant, WSI
Speakers:
Pierre-Edouard Hiers, Associate et Co-Fondateur, @position
Marc Panic, Directeur France, The Search Works
Sara Andersson, Search Strategist Europe, Global Strategies International
Chris Zaharias, SVP Strategic Initiatives, Efficient Frontier

Issues & Strategies Track
Link Strategies 2006
Effective linking is crucial, but linking strategies that once worked may not be the way to go in 2006. This session will explore issues such as whether you should buy or sell links, how far is too far in optimizing your internal link structure, and if you operate a network of sites, can natural interlinking be perceived as link spam.
Moderator:
Frédéric Plisson, Company Director, La Boussole
Speakers:
David Durand Pichard, European SEO Manager, Companeo.com
Sébastien Billard, Consultant referencement, Sumhit
Sébastien Darras, Directeur de la Société, Visibeo
David Degrelle, Membre du bureau, SEMPO, President-Fondateur de 1ère Position

Tactics Track
Search Advertising Clinic
This clinic will examine actual ads and landing pages offered up by volunteers from the audience, suggesting changes that may improve click through and conversion.
Moderator:
Olivier Andrieu, Consultant, Réseau Abondance
Speakers:
Anders Hjorth, Research and Production Director, Relevant Traffic Europe-wide
Jérôme Gobbesso, Extenseo
Fabrice Megange, Country Manager France, CH (french part) Mirago Plc

Issues & Strategies Track
Creating Compelling Ads and Landing Pages
Getting clicks on your paid listings can be a challenge. You need to compel the consumer to click through, yet your ad must also comply with editorial standards controlling what you can say and even the punctuation you can use.

You also want the RIGHT type of click. Choose your words poorly, and the wrong audience will come, costing you money and offering no hope of conversion. Assuming you do get the right audience, the landing pages you display are an essential component to help you convert browsers into buyers. This session looks at ways to get the right clicks and convert them. NOTE: The session is designed for those who are already familiar with how paid placement works.
Moderator:
Marianne Dabbadie, Directrice Innovation, I-KM
Speakers:
Stéphane Fournis, Directeur marketing, MIVA Média France
Raphaelle Hutin, Directrice des Opérations Search & Performance, MediaContacts
Serge Descombes, Spécialiste produits, Google France

Tactics Track
Site Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines. It repeats at different times during the show. Attend whatever session is most convenient!
Moderator:
Olivier Andrieu, Consultant, Réseau Abondance
Speakers:
Johann Godey, Responsable des operations, Web Certain Europe Ltd.
Jean-Dominique Brivet, Fondateur, Equaero
Frédéric de Francqueville, Fondateur de Rezoactif et consultant Takezo
Nicholas Gallet, Expert Technique, Webformance

Issues & Strategies Track
European Search Marketing Case Studies
This session wraps up the conference with real-life examples from firms that have deployed successful search marketing campaigns throughout France and Europe.
Moderator
Chris Sherman, Executive Editor, SearchEngineWatch.com President of Searchwise
Speakers:
Sara Andersson, Search Strategist Europe, Global Strategies International
Stéphane Perino, CEO, Agence Virtuelle SA
Anders Hjorth, Research and Production Director, Relevant Traffic Europe-wide

Tactics Track
My SEM Toolbox
Several search marketers share a variety of tools and services they find useful in performing SEO and SEM.
Moderator:
Emmanuel Fraysse, éditeur, Marketingrama.com
Speakers:
Julien Raby, Consultant en marketing de recherche, Ressac Media
Emmanuel Ziehli, Fondateur et Directeur, Conchita-Plus
Gautier Girard, Directeur, Marketing Internet