Fundamentals Track
Introduction To Search Engine Marketing
Who are the major search engines? How can their editorial listings send you "natural" or "organic" traffic for free through search engine public relations or search engine optimization efforts?
How can you purchase top rankings or placement through search engine advertising opportunities? This must-attend session for beginners provides an overview of key concepts.
Moderator:
Olivier Andrieu, Consultant, Réseau Abondance
Speakers:
Julien Raby, Consultant en marketing de recherche, Ressac Media
Sébastien Doyen, Sales Manager, Extenseo Belgique
Cédric Doucet, Directeur de projet éditorial, Dixxit
David Degrelle, Membre du bureau, SEMPO, President-Fondateur de 1ère Position

Advanced Track
Search Marketing Europe: New Developments
European search marketers face a dual challenge of optimizing web sites and creating paid search campaigns that work effectively both at home and abroad. This session features European search marketing experts offering the latest news and developments that can give search marketers a competitive edge.
Moderator:
Gilles Dandel, Consultant, WSI
Speakers:
Johann Godey, Responsable des operations, Web Certain Europe Ltd.
Marie-Estelle Carrasco, Research Manager, Microsoft Digital Advertising Solutions
Chris Zaharias, SVP Strategic Initiatives, Efficient Frontier
Xavier Penat, Sales Director, NetBooster

Attendees may choose to attend one of the two sessions offered during this time.

Fundamentals Track
Search Engine Friendly Design
How can you build a web site from the ground up that pleases both crawler-based search engines and your visitors? Discover how "search engine friendly" design can tap into free traffic from search engines. This session is especially suited for beginners who need an overview of important design issues to keep in mind. More technical design issues are covered in the Successful Site Architecture session later on Day 1.
Moderator:
Olivier Andrieu, Consultant, Réseau Abondance
Speakers:
Sébastien Billard, Consultant referencement, Sumhit
Jean-Dominique Brivet, Fondateur, Equaero
Frédéric de Francqueville, Fondateur de Rezoactif et consultant Takezo

Advanced Track
Compare & Contrast: Ad Program Strategies
The major search ad networks all operate differently, sometimes radically so. This session looks at some of the key differences between them and how to make these as painless as possible or even work to your advantage.
Moderator:
Raphaël Richard, CEO, CVFM
Speakers:
Taline Ekmekjian, Search Marketing Operation Leader, MSN / Microsoft adCenter
Emilie Rouganne, Directrice des ventes, Takezo Andres Menajovsky, MediaContacts

Fundamentals Track
Search Advertising 101
Paid placement is a form of search engine advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Learn what's available in this session that is especially geared toward beginners, with details on programs from major providers and advice from advertisers.
Moderator:
Rémi Pécheral, CEO, bonWeb
Speakers:
Bertrand Jonquois, Directeur Executif, Yahoo! Search Marketing
Stéphane Fournis, Directeur marketing, MIVA Média France
Fabrice Megange, Country Manager France, CH (french part) Mirago Plc

Advanced Track
Web Analytics & Measuring Success
How do you know if you've been successful with search engines? You can check your "rank" at search engines for particular keywords, analyze log files to see the actual terms people used to reach your web site or make the ultimate jump and "close the loop" by measuring sales conversions and return-on-investment (ROI). This panel explores ways to measure success and what statistics you should really care about.
Moderator:
Marianne Dabbadie, Directrice Innovation, I-KM
Speakers:
Laurent Patureau, Directeur Associé, ID.fr
Michael Froment, Directeur Grands Comptes, XiTi
Damien Selosse, Responsable génération de trafic, Pictime / Rouge Interactif
Alan Boydell, Responsable Analytics, Google France

Fundamentals Track
Search Term Research & Targeting
The bedrock to success with search engines is understanding which search terms to target. Fail in that and your audience may never find you. This session covers ways to undertake search term research that is crucial to succeeding with your search engine marketing efforts, whether that be via free or paid listings. Toward the end of the session, volunteers from the audience will have their sites reviewed for search term research issues, if time allows.
Moderator:
Emmanuel Fraysse, éditeur, Marketingrama.com
Speakers:
Kara Jariwala, Search Engine Marketing Strategist, Web Marketing, Cisco Systems, Inc
David Cohen, Responsable Business Unit Referencement, CVFM
Aurélien Morillon, Responsable Développement, Trellian France

Advanced Track
Balancing Organic & Paid Listings
If you get plenty of "free" listings, there's no need to go the paid route, right? Wrong -- what happens if a change in how search engines rank pages leaves you out of the top results? Well, if you buy your way in, there's no need to worry about the free results! Wrong again. Why not gain free traffic if you're relevant? This session explores issues like these and how to get the balance right between free and paid campaigns.
Moderator:
David Degrelle, Membre du bureau, SEMPO, President-Fondateur de 1ère Position
Speakers:
Anders Hjorth, Research and Production Director, Relevant Traffic Europe-wide
David Durand Pichard, European SEO Manager, Companeo.com
Damien Selosse, Responsable génération de trafic, Pictime / Rouge Interactif
Jérôme Hoerlé, Directeur technique SEM, Takezo