Attendees may choose to attend one of the two sessions offered during this time.
Issues & Tactics Track Dynamic Web Sites & Server Issues What's the best way to move a site from one web server to another, from a search engine marketing perspective? How about switching domain names? What's the best way to handle redirection? How do you deal with a web site where several domain names resolve to the same location? What impact can server response time or download time have on indexing? This session, especially for advanced marketers, looks at these and other server-specific issues. Moderator: Jean Claude Benard, Consultant Speakers: Johann Godey, Responsable des opérations, Web Certain Europe Ltd. Olivier Guillo, Chairman & Founder, Webformance Damien Selosse, Directeur, Pole Positioning
Forums & Clinics Track Search Advertising Forum What's new in the world of paid listings and other search engine advertising programs? Get an update from ad buyers and sellers, with plenty of time for Q&A; and audience participation in sharing tips. NOTE: This session is designed for those experienced in buying search engine advertising. Moderator: Raphaël Zier, Fondateur et Directeur Europe, Pole Nord Speakers: Jérôme Hoerlé, Marketing Manager, Takezo Développement Franck Poisson, Head of Web Business Development, EXALEAD Bertrand Jonquois, Directeur Exécutif, Overture France
10:15am - 10:45am
Morning Coffee Break
10:45am - 12:00pm
Attendees may choose to attend one of the two sessions offered during this time.
Issues & Tactics Track Search Ad Targeting & Matching Tactics Go "broad" with your keyword matches, and you might more easily capture important traffic. But going broad also requires careful monitoring to ensure you don't pick up unqualified terms. Learn how to do more with broad matching and other ad targeting features you may not be using fully. Moderator: Marianne Dabbadie, Responsable rubrique évaluation, Veille Magazine Speakers: Harald R. Fortmann, Directeur Général, 24/7 Real Media Allemagne-Autriche & Directeur 24/7 Search, Europe Fabrice Mégange, Country Manager, Mirago Plc, France Cyril Lamblard, Chief Operating Officer, Adsclick SA Arnaud Foulon, Technical Account Manager, DoubleClick France Maxime Grandchamp, Directeur, Trellian France
Forums & Clinics Track Organic Listings Forum This moderator-led session allows the audience to share tips, tools, techniques and raise questions relating to free "organic" listings in search engines and hear advice from other attendees. As there's no set agenda, this is an ideal session to discuss any major, recent changes with organic listings. Moderator: Emmanuel Fraysse, Responsable marketing, Achatpublic.com Speakers: David Cohen, Responsable Business Unit Referencement, CVFM David Charbonnier, Responsable du pôle R&D;, 1ère Position David Degrelle, Membre du bureau, SEMPO, Président-Fondateur de 1ère Position David Durand-Pichard, Vice President, Communication, IPEA
12:00pm - 1:15pm
Networking Lunch
1:15pm - 2:30pm
Attendees may choose to attend one of the two sessions offered during this time.
Issues & Tactics Track Link Strategies 2005 Effective linking is crucial, but linking strategies that once worked may not be the way to go in 2005. This session will explore issues such as whether you should buy or sell links, how far is too far in optimizing your internal
link structure, and if you operate a network of sites, can natural interlinking be perceived as link spam. Moderator: Frédéric Plisson, Company Director, La Boussole Speakers: Sébastien Billard, Consultant référencement, Sumhit David Durand-Pichard, Vice President, Communication, IPEA Sébastien Darras, Directeur / Chef de projets, Mediactivis David Semhoun, Responsable Technique, BNP Paribas
Forums & Clinics Track Search Advertising Clinic
This clinic will examine actual ads and landing pages offered up by volunteers from the audience, suggesting changes that may improve
clickthrough and conversion. Moderator: David Berdah, Fondateur / Gérant, Societe SOUANY Speakers: Cyril Lamblard, Chief Operating Officer, Adsclick SA Laurent Bazet, CEO et Fondateur, AD42 Gautier Girard, Directeur, Marketing Internet
2:30pm - 3:00pm
Afternoon Break
3:00pm - 4:15pm
Attendees may choose to attend one of the two sessions offered during this time.
For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.
For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.
