Fundamentals Track
Introduction To Search Engine Marketing
What are the major search engines? How can their editorial listings send you "natural" or "organic" traffic for free through search engine public relations or search engine optimization efforts? How can you purchase top rankings or placement through search engine advertising opportunities? This must-attend session for beginners provides an overview of key concepts.

Multimedia & Mobile Track
Video Search Optimization
Producing video content? There are video search engines that specialize in gathering up your video and making it available to searchers seeking such content. This session looks at how to make your video more visible in these specialized services.

Advanced Advertising Track
Compare & Contrast: Ad Program Strategies
The major search ad networks all operate differently, sometimes radically so. This session looks at some of the key differences between them and how to make these as painless as possible or even work to your advantage.

In House Track
In House: Big SEO
How do you cope with doing search engine optimization for a company with tens of divisions, hundreds of products, thousands of web pages and seemingly no way to bring order to the chaos? Where do you begin with the SEO process? This panel looks at problems and solutions unique to those running big sites or from big companies and brands.

ClickZ Network Track
Online Video Advertising
Ad-serving technologies are more sophisticated. Broadband penetration has hit near-saturation levels. And more and more advertisers and marketers are adopting online and interactive forms of video (24 percent of online advertisers last year). Video formats are more effective for marketers, and more lucrative for publishers. Get up to speed on online video formats, considerations, strategy, results and creative.

Fundamentals Track
Search Term Research & Targeting
The bedrock to success with search engines is understanding which search terms to target. Fail in that and your audience may never find you. This session covers ways to undertake search term research that is crucial to succeeding with your search engine marketing efforts, whether that be via free or paid listings.

Multimedia & Mobile Track
Podcast & Audio Search Optimization
More and more people are "podcasting," on-demand radio-like shows people can listen to on MP3 players or their computers. This session looks at various search engines specifically for podcasts and how to best get your audio content found through them.

Advanced Advertising Track
Ads In A Quality Score World
More and more, ranking well in paid search listings is less about how much you pay and more about the "quality" of your ad campaign. But what goes into making up your quality score? In this panel, a closer look at quality factors and tips on increasing the perceived relevancy of your campaigns.

In House Track
In House: Big PPC
You're in a bidding war, and it turns out you're bidding against yourself. Or more accurately, your department in a big company is going up against another department in the same company. Civil war! Come learn how to approach such situations and others so everyone within your company is a winner, when dealing with paid search.

ClickZ Network Track
Advertising In Social Media
Social networks, blogs, feeds, tagging, social bookmarking and immersive game environments. It’s Web 2.0, your customers are in control, and the old-fashioned media buy has gone bye-bye. This session examines strategy and looks at case studies of how marketers have successfully promoted brands and products in social media.

Fundamentals Track
Search Engine Friendly Design
How can you build a web site from the ground up that pleases both crawler-based search engines and your visitors? Discover how "search engine friendly" design can tap into free traffic from search engines. This session is especially suited for beginners who need an overview of important design issues to keep in mind. More technical design issues are covered in the Successful Site Architecture session on Day 2.

Multimedia & Mobile Track
Mobile Search Optimization
New search products for our cell phones and PDA are coming out and existing ones maturing. This session looks at how to ensure your content is optimized for these mobile search tools.

Advanced Advertising Track
Benchmarking An SEM Campaign
How can you tell if your search marketing campaign is working? This session looks at technique and ideas for establishing benchmarks in the rapidly evolving space.

In House Track
In House: Building The Team
How can you tell if your search marketing campaign is working? This session looks at technique and ideas for establishing benchmarks in the rapidly evolving space.

ClickZ Network Track
Where Are You Spending Your Clients' Money?
Five top media buyers, who control the purse strings for major brands, divulge where they’re going to allocate their spending in the coming year, and why. They’ll discuss the channels and ad formats they find attractive now, and how they’re integrating on- and offline media, search, behavioral targeting, and a host of other online media options into planning. We’ll compare this year’s allocations to trends of the past. How’s the flow of money changing in online media buying— and why?

Fundamentals Track
Search Advertising 101
Paid placement is a form of search advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Learn what's available in this session that is especially geared toward beginners, with details on programs from major providers and advice on how to succeed.

Multimedia & Mobile Track
Meet The Mobile Search Engines
Learn more about mobile search, how it operates and where it may be going during this panel of representatives from video search engines.

Advanced Advertising Track
Advanced Paid Search Techniques
How can you best tap into long tail terms? Are there targeting techniques you're overlooking? This session examines these and other techniques to help you get more out of paid search.

Sponsored Session
The Infinite Promise of Search Advertising:
JupiterResearch 2007 SEM Executive Survey Results Discussed and Explored