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Moderated by Search Engine Expert: Danny Sullivan

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Click on Tape to Purchase an Audio Cassette of Conference Workshops

7:00am - 8:00am Registration and Continental Breakfast Sponsored by:     LookSmart
8:00am - 9:15am Back To Basics - An introduction to search engines and the issues involved in ranking well, such as meta tag usage, problems with frames and the rise of "off-the-page" weighting criteria such as link popularity
Danny Sullivan- Editor,
9:15am - 10:15am Designing Search Engine Friendly Sites - Tips for those who build sites, to make them more search engine-friendly and able to tap into traffic naturally.
Shari Thurow - Webmaster/Marketing,
Detlev Johnson - SEO Director, MMG/Outrider; Moderator, I-Search
10:15am - 10:45am Morning Coffee Break  Sponsored by:    LookSmart
10:45am -
Buying Ads and Placement - For those with budgets, banners offer a way to extend your presence on search engines. Plus, a look at purchasing placement at and elsewhere.
Catherine Seda - Director of Online Promotions, SiteLab International Inc.
Dana Todd - VP Marketing, SiteLab International Inc.
Greg March - New York Media Manager, Beyond Interactive
11:45am - 1:00pm Networking Lunch -   Sponsored by:    
1:00pm - 2:15pm Doorway Pages - Learn the pros and cons to creating content precisely optimized for search engines, issues about cloaking, doorway page software and companies.
Fredrick Marckini - CEO/CTO,
John Heard - President, Beyond Engineering & Freelance Writer, Planet Ocean
D.R. Peck - CEO, Green Flash Systems
Carey Hilton - President, Nixhilton & Associates
2:15pm - 3:10pm Proper Submitting - Learn how to find the right categories for your site, write a proper description and most importantly, tips on getting in.
Danny Sullivan- Editor,
Detlev Johnson - SEO Director, MMG/Outrider; Moderator, I-Search
3:10pm - 3:30pm Afternoon Refreshment Break  Sponsored by:    LookSmart
3:30pm - 4:45pm Dealing With Directories - Short tips from those who run human-powered directories, followed by Q& A.
Paul Wood- Group Product Manager, Snap/Search Site and Navigation
Kate Wingerson- Editor in Chief, LookSmart
Chris Tolles- Director of Marketing, Netscape/Open Directory
4:45pm - 4:55pm Break
4:55pm - 6:00pm Meet The Search Engines - Q&A Session
Alec Newcomb,- Director of Navigation, Lycos
Matthew Koll,- AOL Fellow, America Online
Gary Culliss- Chief Technical Officer, Direct Hit
Tom Wilde, - Director Product Marketing, Fast Search & Transfer
Sid Probstein- VP of Online Services, Northern Light Technology
6:00pm - 7:00pm Networking Cocktail Reception  Sponsored by:     LookSmart
* This agenda subject to change

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