| Seminar Info |
| Description |
| Agenda |
| Registration Info |
| Sponsors |
| Sponsorships |
| Exhibitors |
| Accommodations |
| Map |
| Other SES Events |
|
| Agenda* | |
|---|---|
|
|
| 7:00am - 8:00am | Registration and Continental Breakfast Sponsored by:  |
| 8:00am - 9:15am | Back To Basics - An introduction to search engines and the issues involved in ranking well, such as meta tag usage, problems with frames and the rise of "off-the-page" weighting criteria such as link popularity Danny Sullivan- Editor, SearchEngineWatch.com |
| 9:15am - 10:15am | Designing Search Engine Friendly Sites - Tips for those who build sites, to make them more search engine-friendly and able to tap into traffic naturally. Shari Thurow - Webmaster/Marketing, GrantasticDesigns.com Detlev Johnson - SEO Director, MMG/Outrider; Moderator, I-Search |
| 10:15am - 10:45am | Morning Coffee Break Sponsored by: |
| 10:45am - 11:45am |
Buying Ads and Placement - For those with budgets, banners offer a way to extend your presence on search engines. Plus, a look at purchasing placement at GoTo.com and elsewhere. Catherine Seda - Director of Online Promotions, SiteLab International Inc. Dana Todd - VP Marketing, SiteLab International Inc. Greg March - New York Media Manager, Beyond Interactive |
| 11:45am - 1:00pm | Networking Lunch - Sponsored by: |
| 1:00pm - 2:15pm | Doorway Pages - Learn the pros and cons to creating content precisely optimized for search engines, issues about cloaking, doorway page software and companies. Fredrick Marckini - CEO/CTO, iProspect.com John Heard - President, Beyond Engineering & Freelance Writer, Planet Ocean D.R. Peck - CEO, Green Flash Systems Carey Hilton - President, Nixhilton & Associates |
| 2:15pm - 3:10pm | Proper Submitting - Learn how to find the right categories for your site, write a proper description and most importantly, tips on getting in. Danny Sullivan- Editor,SearchEngineWatch.com Detlev Johnson - SEO Director, MMG/Outrider; Moderator, I-Search |
| 3:10pm - 3:30pm | Afternoon Refreshment Break Sponsored by: |
| 3:30pm - 4:45pm | Dealing With Directories - Short tips from those who run human-powered directories, followed by Q& A. Paul Wood- Group Product Manager, Snap/Search Site and Navigation Kate Wingerson- Editor in Chief, LookSmart Chris Tolles- Director of Marketing, Netscape/Open Directory AskJeeves |
| 4:45pm - 4:55pm | Break |
| 4:55pm - 6:00pm | Meet The Search Engines - Q&A Session Alec Newcomb,- Director of Navigation, Lycos Matthew Koll,- AOL Fellow, America Online Gary Culliss- Chief Technical Officer, Direct Hit Tom Wilde, - Director Product Marketing, Fast Search & Transfer Sid Probstein- VP of Online Services, Northern Light Technology |
| 6:00pm - 7:00pm | Networking Cocktail Reception Sponsored by: |
| * This agenda subject to change | |
| Sponsored By: | ||
| Networking Lunch - Sponsored by: | ||
Copyright 2000 internet.com Corp.
All Rights Reserved.
Legal Notices
Privacy Policy
