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Conference Hours
June 2: 9am-6pm
June 3: 9am-5:30pm
Expo Hall Hours
June 2: 10am-7pm
June 3: 10am-3pm
Registration Hours:
June 2: 8am-7pm
June 3: 8am-4:30pm
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Search Engine Strategies 2004 - Session Planner
There's a lot going on at Search Engine Strategies. To help you make the best use of your time, here are some suggested itineraries, depending on your skills or interest. However, you don't have to follow our exact routes, as your personal interests may vary.
BASIC - ADVANCED - ORGANIC LISTINGS - PAID LISTINGS (AD/MARKETING INTEREST) - BEEN BEFORE
Basic Itinerary For Beginners
Brand new to search engine marketing? Follow the recommended sessions below, and you'll be on your way to success with search engines!
Day 1:
Attend all sessions in the Fundamentals Track
Day 2:
9:00am-10:15am - Buying Search Engine Advertising
10:45am-12:00pm - Successful Site Architecture
1:00pm-2:15pm - Dynamic Web Sites
2:45pm-4:00pm - Meet The Crawlers or Site Clinic
4:15pm-5:30pm - Optimizing Flash & Non-HTML Content or Site Clinic
Advanced Itinerary
Experienced with search engine marketing? Here are sessions with advanced components:
Day 1:
Any session of interest other than those in the Fundamentals Track
Day 2:
9:00am-10:15am - Shopping Search & Merchant Sites or Organic Listings Forum
10:45am-12:00pm - Any session of interest
1:00pm-2:15pm - Any session of interest
2:45pm-4:00pm - Any session of interest
4:15pm-5:30pm - Any session of interest
Organic Listings Itinerary
Are you an advanced person who is interested in sessions that deal with "organic listings," where you might be listed for free? Then try these:
Day 1:
Attend the Targeting Europe Track
Day 2:
9:00am-10:15am - Organic Listings Forum
10:45am-12:00pm - Successful Site Architecture or Link Building Clinic
1:00pm-2:15pm - Dynamic Web Sites
2:45pm-4:00pm - Meet The Crawlers
4:15pm-5:30pm - Optimizing Flash & Non-HTML Content or Advanced Link Building Forum
Paid Listings/Advertisting & Marketing Interest Itinerary
Is your background in advertising or marketing? Do you have a budget and are used to purchasing ads? Then these sessions that cover paid listings and related issues may fit well with your job and interests:
Day 1:
Attend the Fundamentals Track if you are a basic person or Advanced Advertising Track if you are an advanced person. Advanced people might also consider the Multi-Country Campaign Management and Search Engines & Trademarks sessions at the end of the day.
Day 2:
9:00am-10:15am - Buying Search Engine Advertising (for basic people) or Shopping Search (for advanced people)
10:45am-12:00pm - Creating Compelling Ads & Landing Pages
1:00pm-2:15pm - Auditing Paid Listings or Ad Copy or Landing Page Clinic
2:45pm-4:00pm - Measuring Success
4:15pm-5:30pm - Optimizing Flash & Non-HTML Content or Site Clinic
Been Before Itinerary
Search Engine Strategies runs several times per year in different parts of the world so that it's easy for people in various locations to attend once per year. Nevertheless, some people attend more often than this. If you're someone who's already been to a show recently, here's a guide to sessions that are either completely new, returning after a year's absence or which feature content that's constantly changing.
Day 1:
Attend anything in the Targeting Europe or Advanced Advertising tracks.
Day 2:
9:00am-10:15am - Organic Listings Forum
10:45am-12:00pm - Creating Compelling Ads & Landing Pages or Link Building Clinic
1:00pm-2:15pm - Auditing Paid Listings or Ad Copy or Landing Page Clinic
2:45pm-4:00pm - Meet The Crawlers or Site Clinic
4:15pm-5:30pm - Advanced Link Building Forum or Site Clinic
*Dates subject to change
For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.
For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.
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