Search Engine Strategies London

The Premier Event for Search Engine Marketing & Optimization

Get on the List!

June 2-3, 2004 • Novotel London West Hotel and Convention Centre • London, England *


	Event Hours:

Conference Hours
June 2: 9am-6pm
June 3: 9am-5:30pm
Expo Hall Hours
June 2: 10am-7pm
June 3: 10am-3pm
Registration Hours:
June 2: 8am-7pm
June 3: 8am-4:30pm

Premier Plus Sponsors:

Premier Sponsors:

Analyst Sponsor:

Official News Distribution Service:

Event Public Relations:

Hosted By:

CONFERENCE AT A GLANCE
Wednesday, June 2, 2004
8:00am–7:00pm	Registration
8:00–9:00	Continental Breakfast
Tracks	Fundamentals Track	Targeting Europe Track	Advanced Advertising Track
9:00–10:30	Introduction To Search Engine Marketing 4 STAR RATED! FOCUS: Both SKILL: Basic	European Search Landscape NEW! FOCUS: Both SKILL: Advanced	Trusted Feeds Case Studies 4 STAR RATED! FOCUS: Both SKILL: Any
10:30–11:00	Morning Coffee Break
11:00–12:15	Search Term Research & Targeting 4 STAR RATED! FOCUS: Both SKILL: Basic	Domain Name Issues NEW! FOCUS: Organic SKILL: Advanced	Seach Engine Advertising Forum FOCUS: Paid SKILL: Advanced
12:15–1:30	Networking Lunch
1:30–2:45	Search Engine Friendly Design 4 STAR RATED! FOCUS: Organic SKILL: Basic	Language Issues NEW! FOCUS: Organic SKILL: Advanced	Broad Matching & Dayparting NEW FOR LONDON! FOCUS: Paid SKILL: Advanced
2:45–3:15	Afternoon Refreshment Break
3:15–4:30	Writing For Search Engines 4 STAR RATED! FOCUS: Organic SKILL: Basic	Multi-Country Campaign Management NEW! FOCUS: Both SKILL: Advanced	Search Engines & Branding 4 STAR RATED! FOCUS: Both SKILL: Any
4:30–4:45	Session Interval
4:45–6:00	Link Building Basics 4 STAR RATED! FOCUS: Organic SKILL: Any	Search Engines & Trademarks 4 STAR RATED! FOCUS: Both SKILL: Any	Ad Management Case Studies 4 STAR RATED! FOCUS: Paid SKILL: Advanced
6:00–7:00	Networking Cocktail Reception

Thursday, June 3, 2004
8:00am–4:30pm	Registration
8:00–9:00	Continental Breakfast
Tracks	Fundamentals Track	Special Topics Track	Clinics & Forum Track
9:00–10:15	Buying Search Engine Advertising FOCUS: Paid SKILL: Basic	Shopping Search & Merchant Sites 4 STAR RATED! FOCUS: Both SKILL: Advanced	Organic Listings Forum FOCUS: Organic SKILL: Advanced
10:15–10:45	Morning Coffee Break
10:45–12:00	Successful Site Architecture 4 STAR RATED! FOCUS: Organic SKILL: Any	Creating Compelling Ads & Landing Pages NEW FOR LONDON! FOCUS: Paid SKILL: Any	Link Building Clinic NEW FOR LONDON! FOCUS: Organic SKILL: Any
12:00–1:00	Networking Lunch
1:00–2:15	Dynamic Web Sites 4 STAR RATED! FOCUS: Organic SKILL: Any	Auditing Paid Listings NEW FOR LONDON! FOCUS: Paid SKILL: Advanced	Ad Copy & Landing Page Clinic NEW! FOCUS: Paid SKILL: Advanced
2:15–2:45	Afternoon Refreshment Break
2:45–4:00	Meet The Crawlers 4 STAR RATED! FOCUS: Organic SKILL: Any	Measuring Success 4 STAR RATED! FOCUS: Both SKILL: Any	Site Clinic 4 STAR RATED! FOCUS: Organic SKILL: Any
4:00–4:15	Session Interval
4:15–5:30	Optimizing Flash & Non-HTML Content 4 STAR RATED! FOCUS: Organic SKILL: Any	Advanced Link Building Forum 4 STAR RATED! FOCUS: Organic SKILL: Advanced	Site Clinic 4 STAR RATED! FOCUS: Organic SKILL: Any

NOTATIONS GUIDE

4 STAR RATED sessions are those that were evaluated well by attendees at previous conferences.

NEW! are sessions not previously held at Search Engine Strategies.

FOCUS: Search engines have both "organic listings" that are generally free in nature and "paid listings." Sessions with an ORGANIC focus are designed for those who wish to do better in "natural" or "organic" listings. Sessions with a PAID focus deal especially with paid listings. Also see the Session Planner page for itineraries for those specific itineraries for sessions about organic or paid listings.

SKILL: BASIC sessions are especially suitable for those new to search engine marketing, though even advanced people might find them helpful. ADVANCED sessions are for those who already have some experience with search engine marketing. They are not designed for beginners. Also see the Session Planner page for itineraries for those specific itineraries for those who are basic versus advanced. ANY sessions are those suitable for any skill level. They generally feature some introductory presentations, with more advanced topics covered during Q&A.;

*Dates subject to change

For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.

For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.

[an error occurred while processing this directive]