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Conference Hours
June 2: 9am-6pm
June 3: 9am-5:30pm
Expo Hall Hours
June 2: 10am-7pm
June 3: 10am-3pm
Registration Hours:
June 2: 8am-7pm
June 3: 8am-4:30pm
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Agenda - Thursday, June 3, 2004
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| 8:00am - 4:30pm |
Registration
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| 8:00am - 9:00am |
Continental Breakfast
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| 9:00am - 10:15am |
Attendees may choose to attend one of the three sessions offered during this time.
Buying Search Engine Advertising
Paid placement is a form of search engine advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Learn what's available in this session that is especially geared toward beginners, with details on programs from major providers and advice from advertisers.
Moderator:
Nate Elliott, Associate Analyst, Jupiter Research
Speakers:
David Bacall, Head of Internet Marketing, Citibank
Kate Burns, UK MD of AdSales, Google
Martin Child, Managing Director Northern Europe, Overture
Martin Dinham, Business Development Manager, Neutralize
Paps Shaikh, Sales Director, Espotting
Shopping Search & Merchant Sites
Learn how special shopping search engines are created and how content from your ecommerce or merchant site may be included in them.
Moderator:
Julian Smith, Analyst, Jupiter Research
Speakers:
Mark Guymer, Director of UK Sales, DealTime/Shopping.com
Chris Hitchen, Head of Shop Management UK, Pangora
Glen Drury, Managing Director, Kelkoo UK
Laura Thieme, President and Founder, Bizresearch
Organic Listings Forum
This moderator-led session allows the audience to share tips, tools, techniques and raise questions relating to free "organic" listings in search engines and hear advice from other attendees. As there's no set agenda, this is an ideal session to discuss any major, recent changes with organic listings.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Paddy Bolger, CEO, Top-Pile
Mike Grehan, CEO, Smart Interactive and Author of Search Engine Marketing: The Essential Best Practice Guide
Barry Lloyd, CEO, MakeMe Top
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| 10:15am - 10:45am |
Morning Coffee Break
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| 10:45am - 12:00pm |
Attendees may choose to attend one of the three sessions offered during this time.
Successful Site Architecture
Learn to successfully architect your site for search engines and how specific page elements and design technologies may impact your ability to gain good organic listings. Covers topics such as directory and file structure, server-side includes (SSIs), 404 error trapping, JavaScript, robots.txt use, frames, secure area usage, and much more. Toward the end of the session, volunteers from the audience will have their sites examined to see how changes could be made to their site architecture and design to increase search engine traffic, as time allows It's highly recommended for those new to search engine marketing to have previously attended the "Search Engine Friendly Design" session on Day 1.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Matt Cutts, Software Engineer, Google
Alan Perkins, Head of Search Engine Marketing, SilverDisc
Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com
Creating Compelling Ads & Landing Pages
Getting clicks on your paid listings can be a challenge. You need to compel the consumer to click through, yet your ad must also comply with editorial standards controlling what you can say and even the punctuation you can use. You also want the RIGHT type of click. Choose your words poorly, and the wrong audience will come, costing you money and offering no hope of conversion. Assuming you do get the right audience, the landing pages you display are an essential component to help you convert browsers into buyers. This session looks at ways to get the right clicks and convert them. NOTE: The session is designed for those who are already familiar with how paid placement works.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Andy Langton, Receptional.com
Mike Rogers, founder, Optimize
Matt Trimmer, Principal Consultant, ivantage
Link Building Clinic
This interactive session takes volunteers from the audience and examines their questions about link building by going live to the web to seek answers and examples.
Moderator:
Ammon Johns, Technical Director, Propellernet UK
Speakers:
Warren Cowan, Managing Director, Greenlight
Dixon Jones, Receptional.com
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| 12:00pm - 1:00pm |
Networking Lunch
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| 1:00pm - 2:15pm |
Attendees may choose to attend one of the three sessions offered during this time.
Dynamic Web Sites
Web pages or product listings stored in a database or a dynamic page assembly system can be "invisible" to crawler-based search engines. Discover solutions to this problem and the other unique issues that need to be considered by those running dynamic web sites.
Moderator:
Julian Smith, Analyst, Jupiter Research
Speakers:
Jake Baillie, VP Search Engine Marketing, Priva
Mikkel deMib Svendsen, VP of Marketing Technology, Marketleap
Laura Thieme, President and Founder, Bizresearch
Auditing Paid Listings
Did you really get that much traffic from paid listings last month or is something funny going on? Reviewing your paid traffic is an essential task any serious search engine marketer should undertake. Discover how to spot abnormalities and follow-up with search engines if you suspect a competitor or someone else is creating clicks just to drive up your costs. Also discover the proactive things paid listing providers already do to protect advertisers.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Jim Banks, CEO, Webdiversity
Warren Cowan, Managing Director, Greenlight
Jessie Stricchiola, Founder, Alchemist Media Inc.
Ad Copy & Landing Page Clinic
A continuation of the earlier "Creating Compelling Ads & Landing Pages" session, this clinic will examine actual ads and landing pages offered up by volunteers from the audience, suggesting changes that may improve clickthrough and conversion.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Andy Langton, Internet Marketing Consultant, Receptional Ltd
Mike Rogers, founder, Optimize
Matt Trimmer, Principal Consultant, ivantage
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| 2:15pm - 2:45pm |
Afternoon Refreshment Break
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| 2:45pm - 4:00pm |
Attendees may choose to attend one of the three sessions offered during this time.
Meet The Crawlers
Representatives from major crawler-based search engines will discuss their services and take questions from attendees.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Ask Jeeves
Matt Cutts, Software Engineer, Google
Ron Verheijen, Business Development Manager, Inktomi
Measuring Success
How do you know if you've been successful with search engines? You can check your "rank" at search engines for particular keywords, analyze log files to see the actual terms people used to reach your web site or make the ultimate jump and "close the loop" by measuring sales conversions and return-on-investment (ROI). This panel explores ways to measure success and what statistics you should really care about.
Moderator:
Nate Elliott, Associate Analyst, Jupiter Research
Speakers:
Adrian Moss, COO, dealgroupmedia
Anders Lau Nielsen, CEO, TraceWorks
Laura Thieme, President and Founder, Bizresearch
Q&A; Speakers:
Brent Hieggelke, Vice President of Marketing, WebTrends
John Marshall, CEO, ClickTracks.com
Site Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines.
Speakers:
Hedley Aylott, Managing Director, Summit Media
Jake Baillie, VP Search Engine Marketing, Priva
Matt Peskett, Firetop
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| 4:00pm - 4:15pm |
Session Interval
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| 4:15pm - 5:30pm |
Attendees may choose to attend one of the three sessions offered during this time.
Optimizing Flash & Non-HTML Content
Crawler-based search engines are primarily designed to index HTML text. Because of this, content built with Macromedia Flash may be difficult or impossible for crawlers to read. Multimedia and other non-HTML files pose other indexing challenges. Discover how crawlers interact with non-HTML content, along with workarounds and optimization tips.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Gregory Markel, Founder/President, Infuse Creative
Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com
Advanced Link Building Forum
Should you buy or sell links? If so, is this wrong from a search engine marketing point of view? How far is too far in optimizing your internal link structure? If you operate a network of sites, can natural interlinking be perceived as link spam? Advanced link building issues like these and more will be explored during this forum. This session is designed for experienced marketers. Beginners should only attend if they've gone through the Link Building Basics on Day 1.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Paddy Bolger, CEO, Top-Pile
Warren Cowan, Managing Director, Greenlight
Matt Cutts, Software Engineer, Google
Dixon Jones, Receptional.com
Site Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines.
Speakers:
Ammon Johns, Technical Director, Propellernet UK
Mikkel deMib Svendsen, VP of Marketing Technology, Marketleap
Grant Whiteside, Technical Director, Ambergreen Internet Marketing Ltd
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Click here to view Agenda Day 1
Click here to view Special Events
*This agenda subject to change
*Dates subject to change
For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.
For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.
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