Moderated by Search Engine Expert: Danny Sullivan

Agenda* - Main Track (Advanced Track below)
8:00am - 9:00am	Registration and Continental Breakfast
9:00am - 9:15am	Opening Remarks
9:15am - 10:45am	Back To Basics - An introduction to search engines, including how to get listed, using meta tags, and the issues involved in ranking well. Covers both crawler-based and human-powered search engines Danny Sullivan, Editor, SearchEngineWatch.com
10:45am - 11:15am	Morning Coffee Break
11:15am - 12:15pm	Designing Search Engine Friendly Sites - How to build a web site from the ground up that pleases both search engines and your visitors. Discover how "search engine friendly" design can tap into traffic naturally. Shari Thurow, Webmaster/Marketing, GrantasticDesigns.com
12:15pm - 1:45pm	Networking Lunch
1:45pm - 2:30pm	International & Language Issues - Learn how the language of your web page or the domain you register can impact your presence in regional search engines, plus other issues on how regional guides are produced. Danny Sullivan, Editor, SearchEngineWatch.com Eric Schaad, Product Manager, MSN Search Louise Brown, Search Business Manager, MSN Search
2:30pm - 2:45pm	Session Interval
2:45pm - 4:00pm	Dealing with Directories - Representatives from various human-powered search engines will discuss submission issues and take questions. Panelists: Alex Kovach, Lycos UK Bob Keating, Editor-in-Chief, The Open Directory Project, Netscape Communications Corp. Marylynne Wrye, Surfing Manager, Yahoo UK and Ireland Johnny Cussen, LookSmart
4:00pm - 4:30pm	Afternoon Refreshment Break
4:30pm - 5:30pm	Meet the Search Engines - Representatives from various crawler-based search engines will discuss their services and take questions. Panelists: Joe Frost, Director of Marketing, Europe, Inktomi Craig Silverstein, Director of Technology, Google Kevin Eyres, Director of Engineering, AltaVista Company
5:30pm - 7:00pm	Networking Cocktail Reception

Agenda - Advanced Track
Already familiar with the basics? Or, looking for more in depth advice on a particular subject? The Advanced Track offers discussions on a variety of topics. Join search engine promotion experts who offer their advice on specific issues plus facilitate discussion among those joining them during roundtable sessions. Overseeing the track will be Detlev Johnson, moderator of the I-Search mailing list and Outrider
8:00am - 9:00am	Registration and Continental Breakfast
9:15am - 10:00am	Roundtable: Advanced Search Engine Optimization Issues - Have questions about cloaking, dealing with dynamic content, submission strategies or meta tag issues? Put these and others to a panel of search engine optimization experts in a roundtable format. Please note: this session is designed for those already familiar with the basics of search engine marketing. Moderator: Detlev Johnson, Moderator, I-Search mailing list and Outrider Panelists: Scandinavia: Mikkel Demib Svendsen, VP of Product Development, ACSys David Turner, Outrider Henrik Anton, Senior Internet Marketing Strategist and SEO Specialist, B-Seen Swen Heiderich, Production Manager, NetBooster Germany
10:00am - 10:45am	Roundtable: International Issues - Have questions about country-specific search engines? Puzzled about how to market a site on search engines to multiple countries? Pose questions about international issues to experts from several major European countries. Please note: this session is designed for those already familiar with the basics of search engine marketing. If your knowledge is more basic, consider instead attending the "International & Language Issues" session in the main track at 1:45pm-2:30pm. Moderator: Detlev Johnson, Moderator, I-Search mailing list and Outrider Ted Wilmarsgård, Sr. Strategist & SEO Specialist, B-Seen Graham Hansell, Managing Director, SiteLynx Olivier Andrieu, Founder, Abondance Lars Rabe, General Manager, NetBooster, Germany
10:45am - 11:15am	Morning Coffee Break
11:15am - 12:15pm	Buying Your Way In Learn how you can buy your way into the search engines through paid placement, paid inclusion and paid submission programs. Not all guarantee top rankings, but even those that don't can drive traffic to your site. Panelists: Nick Hynes, GoTo.com UK Danny Sullivan, Editor, SearchEngineWatch.com Mark Wilding, Co-Founder & Managing Director, Midas Internet Graham Hansell, SiteLynx
12:15pm - 1:45pm	Networking Lunch
1:45pm - 2:30pm	Roundtable: Leveraging Your Content This session provides Q&A; and additional advice about issues raised in the morning's "Designing Search Engine Friendly Sites" session. Learn more about how good content, thoughtful page design and informational pages can lead to natural traffic from search engines. Also touches on advanced design issues such as Javascript, Flash, Cascading Style Sheets, Server-Side Includes (SSIs) and frames. Shari Thurow, Webmaster/Marketing, GrantasticDesigns.com Detlev Johnson, Moderator, I-Search mailing list and Outrider

Agenda - Sponsor Track
11:15am - 11:45am	International Web Positioning Gilles Bourdin, Vice-President, International Business Development, NetBooster
* This agenda subject to change

Testimonials "It's been a fun day, lots of great tips. Wonderful to meet the people at the services we're trying to use." - Nermine Zakhary, ISS, Inc. "At last a seminar that explains search engines in a clear, understandable manner." - Mike Taylor, Nokia "Very good quality of Speakers." - Jenny Pettersson, Skanska

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