Moderated by Search Engine Expert: Danny Sullivan

Agenda*
7:00am - 8:00am	Registration and Continental Breakfast
8:00am - 9:45am	Back To Basics - An introduction to search engines An introduction to search engines, including how to get listed, using meta tags, and the issues involved in ranking well. Covers both crawler-based and human-powered search engines Danny Sullivan, Editor, SearchEngineWatch.com
9:45am - 10:15am	Morning Coffee Break
10:15am - 11:00am	Designing Search Engine Friendly Sites - How to build a web site from the ground up that pleases both search engines and your visitors. Discover how "search engine friendly" design can tap into traffic naturally. Shari Thurow, Webmaster/Marketing, GrantasticDesigns.com
11:00am - 12:00am	Buying Ads and Placement - Learn how you can buy your way to the top at some search engines. Banner ads also offer another way to extend your presence. Plus, learn how to go beyond the banner with strategic partnerships. Graham Hansell, SiteLynx Mat Morrison, Head of Strategy, BMP interAction
12:00am - 1:15pm	Networking Lunch
1:15pm - 1:55pm	Doorway Pages - Covers the pros and cons to creating content precisely optimized for search engines, issues about cloaking, doorway page software and companies. Fredrick Marckini, CEO/CTO, iProspect.com Nik Silver, VP Customer Service, Inceptor.com
1:55pm - 2:55pm	Regional & Language Issues - Learn how the language of your web page or the domain you register can impact your presence in regional search engines, plus other issues on how regional guides are produced. Danny Sullivan, Editor, SearchEngineWatch.com Edward Burt, Managing Director, Searchengine.com Kathleen Flinn, Senior Content Manager, MSN UK Constance Audren, MSN UK
2:55pm - 3:15pm	Afternoon Refreshment Break
3:15pm - 4:30pm	Dealing With Directories - Representatives from various human-powered search engines will discuss submission issues and take questions from attendees. Kate Wingerson, Editor in Chief,LookSmart Chris Tolles, Director of Marketing, Netscape/Open Directory David Elliot, Ask Jeeves Ralph Averbuch, Business Development, Yahoo!
4:30pm - 4:45pm	Break
4:45pm - 6:00pm	Meet The Search Engines - Representatives from various crawler-based search engines will discuss their services and take questions from attendees. Joe Frost, European Product Marketing Mgr., Inktomi Ltd. Remi Poulet, Chief Technical Officer, Voila Tim Moore, Marketing Manager, Voila David Heath, Partner and Search Manager, AltaVista
6:00pm - 7:00pm	Networking Cocktail Reception
* This agenda subject to change