Seminar Info

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Moderated by Search Engine Expert: Danny Sullivan

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7:00am - 8:00am Registration and Continental Breakfast
8:00am - 9:45am Back To Basics - An introduction to search engines An introduction to search engines, including how to get listed, using meta tags, and the issues involved in ranking well. Covers both crawler-based and human-powered search engines
Danny Sullivan, Editor,
9:45am - 10:15am Morning Coffee Break
10:15am - 11:00am Designing Search Engine Friendly Sites - How to build a web site from the ground up that pleases both search engines and your visitors. Discover how "search engine friendly" design can tap into traffic naturally.
Shari Thurow, Webmaster/Marketing,
11:00am - 12:00am Buying Ads and Placement - Learn how you can buy your way to the top at some search engines. Banner ads also offer another way to extend your presence. Plus, learn how to go beyond the banner with strategic partnerships.
Graham Hansell, SiteLynx
Mat Morrison, Head of Strategy, BMP interAction
12:00am - 1:15pm Networking Lunch
1:15pm - 1:55pm Doorway Pages - Covers the pros and cons to creating content precisely optimized for search engines, issues about cloaking, doorway page software and companies.
Fredrick Marckini, CEO/CTO,
Nik Silver, VP Customer Service,
1:55pm - 2:55pm Regional & Language Issues - Learn how the language of your web page or the domain you register can impact your presence in regional search engines, plus other issues on how regional guides are produced.
Danny Sullivan, Editor,
Edward Burt, Managing Director,
Kathleen Flinn, Senior Content Manager, MSN UK
Constance Audren, MSN UK
2:55pm - 3:15pm Afternoon Refreshment Break
3:15pm - 4:30pm Dealing With Directories - Representatives from various human-powered search engines will discuss submission issues and take questions from attendees.
Kate Wingerson, Editor in Chief,LookSmart
Chris Tolles, Director of Marketing, Netscape/Open Directory
David Elliot, Ask Jeeves
Ralph Averbuch, Business Development, Yahoo!
4:30pm - 4:45pm Break
4:45pm - 6:00pm Meet The Search Engines - Representatives from various crawler-based search engines will discuss their services and take questions from attendees.
Joe Frost, European Product Marketing Mgr., Inktomi Ltd.
Remi Poulet, Chief Technical Officer, Voila
Tim Moore, Marketing Manager, Voila
David Heath, Partner and Search Manager, AltaVista
6:00pm - 7:00pm Networking Cocktail Reception
* This agenda subject to change

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