Profile

Rafael Jiménez,
General Manager, Advertising and Publisher Group,
Yahoo! Hispanic Americas

Rafael Jiménez is the General Manager of the Advertising and Publishing Group for Yahoo! Hispanic Americas. He joined the company in September 2005 as the Country Manager in Mexico, leading all business operations and the successful launch of TeRespondo, Yahoo! Search Marketing’s business in Mexico. In his current role, Jimenez oversees search marketing and display advertising for the Latin American and US Hispanic markets.

Prior to joining Yahoo! Mexico, Jimenez founded 401 Interactivo, an interactive communications company. The company’s solid reputation led to several mergers, eventually becoming Ogilvy Interactive Mexico. During his five-year tenure at Ogilvy, he held several key positions including General Management, and Strategic and Creative Director. The interactive agency also won an unprecedented number of accolades under his management, including the first “Effie” ever awarded in Latin America for an Internet-only campaign. Previous to 401 interactivo, Jimenez spent two years with Softtek, one of the leading systems integrator companies in Mexico.

Jimenez holds a Bachelor's Degree in Information Systems from Tecnologico de Monterrey.