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The Premier Event for Search Engine Marketing & Optimization
Conference at a glance
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Conference at a glance
Search Engine Strategies – Latino 2007
See below for explanation of 4 STAR RATED!, NEW! & other notations
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Day 1 Exhibit Hall Hours: 9:30am – 6:15pm |
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| 7:30am – 6:15pm | Registration | |
| 8:00am – 9:00am | Morning Coffee | |
| 9:00am – 9:30am | Opening Keynote: Gonzalo Alonso, General Manager for Spanish-Speaking Latin America, Google, Inc. | |
| 9:30am – 9:45am | Morning Break | |
| Fundamentals Track | Landscape & Tactics Track | |
| 9:45am – 10:45am | Introduction To Search Engine Marketing 4 STAR RATED! Focus: Both; Skill: Basic |
Tapping Into US Hispanics & Latin Americans Via Search 4 STAR RATED! |
| 10:45am – 11:00am | Morning Coffee Break in Exhibit Hall | |
| 11:00am – 12:30pm | Successful Site Architecture 4 STAR RATED! Focus: Organic; Skill: Basic |
Search Landscape: US Hispanics & Latin America 4 STAR RATED! |
| 12:30pm – 1:45pm | Networking Lunch | |
| 1:45pm – 3:15pm | Search Term Research & Targeting 4 STAR RATED! Focus: Organic & Paid Search; Skill: Basic |
SEM Campaign & Project Management New for SES Latino! Focus: Organic & Paid Search; Skill: Advanced |
| 3:15pm – 3:45pm | Afternoon Refreshment Break in Exhibit Hall | |
| 3:45pm – 5:15pm | Buying Search Engine Advertising: Latino Edition 4 STAR RATED! Focus: Paid Search; Skill: Basic |
The Challenges Of Search Marketing To US Hispanics & Latin Americans 4 STAR RATED! Focus: Organic & Paid Search; Skill: Advanced |
| 5:15pm – 6:15pm | Networking Reception | |
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Search Engine Strategies – Latino 2007
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Day 2 Exhibit Hall Hours: 10:30am – 3:30pm |
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| 8:00am – 3:30pm | Registration | |
| 8:00am – 9:00am | Morning Coffee | |
| Fundamentals Track | Landscape & Tactics Track | |
| 9:00am – 10:30am | Competitive Research New for SES Latino! Focus: Both; Skill: Basic |
Translate Or Create: Strategies For Those With English-Language Sites 4 STAR RATED! Focus: Organic & Paid Search; Skill: Advanced |
| 10:30am – 11:00am | Morning Coffee Break in Exhibit Hall | |
| 11:00am – 12:30pm | Link Building 4 STAR RATED! Focus: Organic; Skill: Basic |
Multi-Country and Multi-Lingual Website Optimization NEW! Focus: Paid Search; Skill: Advanced |
| 12:30pm – 1:45pm | Networking Lunch | |
| 1:45pm – 3:00pm | Converting Visitors Into Buyers 4 STAR RATED! Focus: Both; Skill: Basic |
Targeting Spanish/Portuguese Search Ads By Demographics & Behavior NEW! Focus: Organic & Paid Search; Skill: Advanced |
| 3:00pm – 3:30pm | Afternoon Refreshment Break in Exhibit Hall | |
| 3:30pm – 4:45pm | Web Analytics & Measuring Success Overview New for SES Latino! Focus: Both; Skill: Any |
Search Marketing with Latinos: Roundtable NEW! Focus: Organic & Paid Search; Skill: Any |
NOTATIONS GUIDE
4 STAR RATED sessions are those that were evaluated as good or excellent by attendees at previous conferences.
NEW! are sessions not previously held at Search Engine Strategies or which feature substantially new content or changes from any previous show.
FOCUS: Search engines have both "organic listings" that are generally free in nature and "paid listings." Sessions with an ORGANIC focus are designed for those who wish to do better in "natural" or "organic" listings. Sessions with a AD focus deal especially with paid ad listings.
SKILL: BASIC sessions are especially suitable for those new to search engine marketing, though even advanced people might find them helpful.
ADVANCED sessions are for those who already have some experience with search engine marketing. They are not designed for beginners. ANY sessions are those suitable for any skill level. They generally feature some introductory presentations, with more advanced topics covered during Q&A.
For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.
For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.
Please Note:
Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this program. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.
Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions.
Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee.
Audio and/or Video Taping is prohibited without the prior permission of the organizers.
Search Engine Strategies Latino is chaired and programmed by the recognized authority on search and Hispanic search engine marketing, Nacho Hernandez. Since 2000, Nacho has been helping businesses, marketers, webmasters and everyday Web users understand how search engines work and how to profit from them. Nacho is the founder and CEO of iHispanic Marketing Group, a leading consulting firm for search marketing and internet strategy for the worldwide Hispanic markets.
Event Hours:
Registration Hours
June 18: 7:30am – 6:15pm
June 19: 8:00am – 3:30pm
Conference Hours
June 18: 9:00am – 5:15pm
June 19: 9:00am – 4:45pm
Exhibit Hall Hours:
June 18: 9:30am – 6:15pm
June 19: 10:30am – 3:30pm
Search Training Hours:
June 20: 8:00am – 5:00pm
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