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Profile
Francisco Ceballos
General Manager Mexico
MercadoLibre
Francisco Ceballos joined MercadoLibre.com in April, 2000 as regional head of Business Development from the Miami offices. He later moved back to his native Mexico to run the local operations as Country Manager. Additionally Mr. Ceballos acts as president of the Mexican Internet Association for the second year running.
Prior to MercadoLibre.com, Mr. Ceballos worked 4 years at the derivatives and secutirizations departments of Banco Santander in New York, where he structured and marketed various types of derivatives and asset-backed transactions to companies in Latin America and the US. Prior to that he worked at Bancomext (Mexico's Eximbank), where he oversaw projects financed by the bank abroad, including an oil field in Argentina and a program of lines of credit for Mexican exporters to Latin America.
Mr. Ceballos holds a Master of Business Administration from the Stanford Graduate School of Business, and graduated Cum Laude with a BS in Computer Science from Universidad La Salle in Mexico City. A native of Mexico, Mr. Ceballos is fluent in English and Spanish and is an avid sports fan.
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Search Engine Strategies Latino is chaired and programmed by the recognized authority on search and Hispanic search engine marketing, Nacho Hernandez. Since 2000, Nacho has been helping businesses, marketers, webmasters and everyday Web users understand how search engines work and how to profit from them. Nacho is the founder and CEO of iHispanic Marketing Group, a leading consulting firm for search marketing and internet strategy for the worldwide Hispanic markets.
Event Hours:
Registration Hours
June 18: 7:30am – 6:15pm
June 19: 8:00am – 3:30pm
Conference Hours
June 18: 9:00am – 5:15pm
June 19: 9:00am – 4:45pm
Exhibit Hall Hours:
June 18: 9:30am – 6:15pm
June 19: 10:30am – 3:30pm
Search Training Hours:
June 20: 8:00am – 5:00pm
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