Profile

William Alvarez
Marketing Manager & Team Leader
Torrenegra Internet Solutions

William Alvarez is the Marketing Manager and Team Leader of Torrenegra Internet Solutions, a New York-based digital agency with a talented group of SEM experts in the US and Colombia. William has worked as a marketing specialist on the web for several years, with companies of the size of OgilvyInteractive worldwide and I-network Hispanoamérica (now Antevenio), where he has been a leader in creative interactive design, online branding, eCRM and digital media buying and planning. During his first years of career (back in 2000), William became an inexhaustible Internet marketing evangelist helping traditional ad agencies and in-house marketers to understand the power of Internet as a unique brand-building opportunity, and a way to optimize marketing budgets while obtaining lower cost per client acquisition.

At Torrenegra Internet Solutions, William is in charge of the creation of online marketing strategies, coordinates design and development of Web sites and Web-based applications, implementing sustainable, efficient and search engine friendly solutions for a wide variety of companies worldwide. He also participates on a weekly basis as a presenter of the Torrenegra's Online Marketing Training Program, in order to maintain the high level of quality in different kind of Internet marketing executions based on industry's standards and best practices.

William is the Co-Chair of SEMPO Latino, where he works thoroughly to promote the growth of the search industry across the Latin market worldwide.

William is a graduate of Pontificia Universidad Javeriana in Bogotá (Colombia) in Communications with emphasis on Advertising.