Conference At A Glance Chart - Search Engine Strategies Latino 2006 in Miami

The Premier Event for Search Engine Marketing & Optimization

Get on the List!

July 10-11, 2006 • InterContinental Hotel • Miami, FL *


	Event Hours:

Registration Hours
July 10: 8:00am - 6:15pm
July 11: 8:00am - 4:00pm
Conference Hours
July 10: 9:00am - 5:15pm
July 11: 9:00am - 4:15pm
Exhibit Hall Hours
July 10: 10:30am - 6:15pm
July 11: 10:30am - 1:30pm

Premier Plus Sponsors:

Premier Business Sponsor:

Premier Sponsor:

Official News Distribution Service:

Media Sponsors:

The Official SES Internet Radio Station:

Hosted By:

CONFERENCE AT A GLANCE
Agenda - July 10, 2006 Exhibit Hall Hours: 10:30am-6:15pm
8:00am - 9:00am	Registration and Morning Coffee
Tracks	Fundamentals Track	Landscape & Tactics Track
9:00am - 10:30am	Introduction To Search Engine Marketing	The Opportunity: Tapping Into US Hispanics & Latin American Via Search
10:30am - 11:00am	Morning Coffee Break
11:00am - 12:30pm	Search Engine Friendly Design	Search Landscape: US Hispanics
12:30pm - 1:45pm	Networking Lunch (with Birds Of A Feather Seating available)
1:45pm - 3:15pm	Search Term Research & Targeting	Search Landscape: Latin America
3:15pm - 3:45pm	Afternoon Refreshment Break
3:45pm - 5:15pm	Buying Search Engine Advertising: Latino Edition	The Challenges Of Search Marketing To US Hispanics & Latin Americans
5:15pm - 6:15pm	Networking Reception

Agenda - July 11, 2006 Exhibit Hall Hours: 10:30am-1:30pm
8:00am - 9:00am	Registration and Morning Coffee
Tracks	Fundamentals Track	Landscape & Tactics Track
9:00am - 10:30am	Successful Site Architecture	Translate Or Create: Strategies For Those With English-Language Sites
10:30am - 11:00am	Morning Coffee Break
11:00am - 12:30pm	Link Building	Domain Issues
12:30pm - 1:30pm	Networking Lunch (with Birds Of A Feather Seating available)
1:30pm - 2:45pm	Meet The Search Engines	Spanish / Portuguese Language Ad Issues
2:45pm - 3:00pm	Afternoon Refreshment Break
3:00pm - 4:15pm	Converting Visitors Into Buyers	SEO & Spanish / Portuguese Language Issues

TRACK DESCRIPTIONS

Fundamentals Track: Learning about search marketing can be a daunting challenge to anyone but even more so when non-native English speakers try to learn through English language sessions. SES Latino's "Fundamentals" track provides the basics of search marketing with nearly all sessions conducted in Spanish, eliminating the language barrier. It's expressly designed for Spanish speakers inside the US or from Latin America who want to learn about search marketing with instruction in their native language.

Landscape & Tactics Tracks: Designed for those with some experience in search marketing, the Landscape Track on Day 1 examines the opportunities in targeting US Hispanics and Latin Americans through search. What's the market? How can you find it? What are challenges and solutions in reaching it. The Tactics Track on Day 2 dives further into solutions, examining issues such as domain names, Spanish language content issues and ad issues.

For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at (203) 295-0052.

For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203-662-2857.