The Premier Event for Search Engine Marketing & Optimization
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July 10-11, 2006 • InterContinental Hotel • Miami, FL *
Event Hours:
Registration Hours
July 10: 8:00am - 6:15pm
July 11: 8:00am - 4:00pm Conference Hours
July 10: 9:00am - 5:15pm
July 11: 9:00am - 4:15pm Exhibit Hall Hours
July 10: 10:30am - 6:15pm
July 11: 10:30am - 1:30pm
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Agenda* - Tuesday, July 11, 2006 Day 2 - Conference Exhibit Hall Hours: 10:30am - 1:30pm
8:00am - 9:00am
Registration & Morning Coffee
9:00am - 10:30am
Attendees may choose to attend one of the two sessions offered during this time.
Fundamentals Track Successful Site Architecture Language: English with live translation to Spanish
Learn to successfully architect your site for search engines and how specific page elements and design technologies may impact your ability to gain good organic listings. Covers topics such as directory and file structure, server side includes (SSIs), 404 error trapping, JavaScript, robots.txt use, frames, secure area usage, and much more. Toward the end of the session, volunteers from the audience will have their sites examined to see how changes could be made to their site architecture and design to increase search engine traffic, as time allows It's highly recommended for those new to search engine marketing to have previously attended the "Search Engine Friendly Design" session. Moderator: Nacho Hernandez, CEO, iHispanic Marketing Group Speakers: Barbara C. Coll, CEO, WebMama.com Inc. Joseph Morin, President, Boost Search Marketing Francis Petty, E-Marketing Director, DeRemate-inc.com
Landscape & Tactics Track Translate Or Create: Strategies For Those With English-Language Sites Language: English with live translation to Spanish
So you want to targeting Hispanics and Latin American but have no content. Do you just translate everything and hope for the best? Does it make more sense to create a new site from scratch? Can you do a mixture A look at strategies and case studies of what others have done. Moderator: Danny Sullivan, Founder and Editor-in-Chief, SearchEngineWatch.com Speakers: James Douglas, Manager, Strategy, Ion Global San Francisco Huiping Iler, President, wintranslation.com Marcelo Sant'Iago, President, IAB Brasil Jonathan Mendez, Partner, OTTO Digital
10:30am - 11:00am
Morning Coffee Break
11:00am - 12:30pm
Attendees may choose to attend one of the two sessions offered during this time.
Fundamentals Track Link Building Language: English with live translation to Spanish
Discover how search engines rely on link analysis as an important component for rank web pages. Where do you find links? How do you get them? Learn also how to increase traffic to your site by building quality links in an appropriate manner. Moderator: Jessie Stricchiola, Founder, Alchemist Media Inc. Speakers: Mike Grehan, Founder and CEO, Smart Interactive Ltd. Andy Hagans, Strategist, Text Link Ads, Inc. Todd Sarouhan, President, GoVisitCostaRica.com
Landscape & Tactics Track Domain Issues Language: English with live translation to Spanish
Going after Latin American or US Hispanics? What domain issues do you need to be aware of? Should you have a domain for each country you are targeting? Should you have a standalone subdomain of your .com site, like spanish.oursite.com? Moderator: Nacho Hernandez, CEO, iHispanic Marketing Group Speakers: Ian McAnerin, CEO, McAnerin Networks Inc. Christian Van Der Henst, CEO, Maestros Del Web
12:30pm - 1:30pm
Networking Lunch - Birds of a Feather Seating Available Bird Of A Feather Tables: Looking to meet those with common interests, such as people who work with non-profit sites, retailing sites, who are in the B2B space or those who run SEM firms? The Birds Of A Feather tables at the networking lunch offer an opportunity for this. Some tables are premarked with networking areas of interest. Just grab a seat, and you'll be among kindred spirits. Did we miss a topic? Sit at any unmarked table, then use the provided materials to set up your own birds of a feather area.
1:30pm - 2:45pm
Attendees may choose to attend one of the two sessions offered during this time.
Fundamentals Track Meet The Search Engines Language: English with live translation to Spanish
Representatives from major crawler-based search engines discuss their services and take questions from attendees. Moderator: Mike Grehan, Founder and CEO, Smart Interactive Ltd. Speakers: Peter Celeste, Regional General Manager, The Americas, Yahoo! Search and Search Marketing Emerson Calegaretti, Sales Manager, Google Brazil Alex Laats, Chairman and CEO, PodZinger
Attendees may choose to attend one of the two sessions offered during this time.
Fundamentals Track Converting Visitors Into Buyers Language: English with live translation to Spanish
Getting visitors to your web site is only half the battle. To be victorious, you need them to convert into customers by making purchases, signing up for services or fulfilling whatever are your goals. What extra steps must be taken with Spanish buyers or in Latin America? Learn about making this conversion. The latter part of the session takes volunteers from the audience and examines their web sites live to provide general feedback about changing them to improve visitor conversion. Moderator: Barbara C. Coll, CEO, WebMama.com Inc. Speakers: Jeffrey Eisenberg, CEO and Co-Founder, Future Now, Inc. Lucas Morea, CEO, LatinEdge Paul Botto, North American Direct Sales Manager, Google Analytics Andres Galdames, ClickTracks
Landscape & Tactics Track SEO & Spanish/Portuguese Language Issues Language: English with live translation to Spanish
The fact is that if your users search for a word with an accent mark and without it, you will get similar but different results. Should you optimize for right grammar or high traffic volume? What translation issues can you encounter? What about cultural issues, slang and jargons? This session looks to help you solve most of these language issues when optimizing your website. Moderator: Nacho Hernandez, CEO, iHispanic Marketing Group Speakers: Ian McAnerin, CEO, McAnerin Networks Inc. Christian Van Der Henst, CEO, Maestros Del Web Sylvio Lindenberg, SEM & Center of Excellence Manager, Media Contacts Brazil Andy Hagans, Strategist, Text Link Ads, Inc.
For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at (203) 295-0052.
For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203-662-2857.
