The Premier Event for Search Engine Marketing & Optimization
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July 10-11, 2006 • InterContinental Hotel • Miami, FL *
Event Hours:
Registration Hours
July 10: 8:00am - 6:15pm
July 11: 8:00am - 4:00pm Conference Hours
July 10: 9:00am - 5:15pm
July 11: 9:00am - 4:15pm Exhibit Hall Hours
July 10: 10:30am - 6:15pm
July 11: 10:30am - 1:30pm
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Agenda* - Monday, July 10, 2006 Day 1 - Conference Exhibit Hall Hours: 10:30am - 6:15pm
8:00am - 9:00am
Registration & Morning Coffee
9:00am - 10:30am
Attendees may choose to attend one of the two sessions offered during this time.
Fundamentals Track Introduction To Search Engine Marketing Language: English with live translation to Spanish
Who are the major search engines? How can their editorial listings send you "natural" or "organic" traffic for free through search engine public relations or search engine optimization efforts? How can you purchase top rankings or placement through search engine advertising opportunities? This must-attend session for beginners provides an overview of key concepts. Speaker: Danny Sullivan, Founder and Editor-in-Chief
, SearchEngineWatch.com
Landscape & Tactics Track The Opportunity: Tapping Into US Hispanics & Latin American Via Search Language: English with live translation to Spanish
If you're not targeting US Hispanics and Latin Americans through search, then you're missing out on a major slice of the search market. Get the latest statistics that illustrate the potential here and why you should be paying attention. Moderator: Nacho Hernandez, CEO, iHispanic Marketing Group Speakers: Gaston Taratuta, President, Internet Media Services Eduardo Valades, President, iHispanic Marketing Group Gonzalo Alonso, General Director, Google Mexico Peter Celeste, Regional General Manager, The Americas, Yahoo! Search and Search Marketing
10:30am - 11:00am
Morning Coffee Break
11:00am - 12:30pm
Attendees may choose to attend one of the two sessions offered during this time.
Fundamentals Track Search Engine Friendly Design Language: English with live translation to Spanish
How can you build a web site from the ground up that pleases both crawler based search engines and your visitors? Discover how "search engine friendly" design can tap into free traffic from search engines. As well as find out how crawlers interact with Flash and non-HTML content, along with workarounds and optimization tips. This session is especially suited for beginners who need an overview of important design issues to keep in mind. More technical design issues are covered in the Successful Site Architecture session. Moderator: Mike Grehan, Founder and CEO, Smart Interactive Ltd. Speakers: Barbara C. Coll, CEO, WebMama.com Inc. James Douglas, Manager, Strategy, Ion Global San Francisco Sara Holoubek, Free Agent, DM News SearchBuzz Contributing Editor in Charge
Landscape & Tactics Track Search Landscape: US Hispanics Language: English with live translation to Spanish
How do Hispanic searchers in the US interact with search engines? Do they rely on the major English language services? Do they seek out Spanish-language alternatives? Do they prefer ads written in Spanish? This session explores the latest research and provides tips and tactics for search marketers to consider. Moderator: Danny Sullivan, Founder and Editor-in-Chief
, SearchEngineWatch.com Speakers: Nacho Hernandez, CEO, iHispanic Marketing Group Sarah Carberry, Senior Account Executive, Google Inc. Jessie Stricchiola, Founder, Alchemist Media Inc.
12:30pm - 1:45pm
Networking Lunch - Birds of a Feather Seating Available Bird Of A Feather Tables: Looking to meet those with common interests, such as people who work with non-profit sites, retailing sites, who are in the B2B space or those who run SEM firms? The Birds Of A Feather tables at the networking lunch offer an opportunity for this. Some tables are premarked with networking areas of interest. Just grab a seat, and you'll be among kindred spirits. Did we miss a topic? Sit at any unmarked table, then use the provided materials to set up your own birds of a feather area.
1:45pm - 3:15pm
Attendees may choose to attend one of the two sessions offered during this time.
Fundamentals Track Search Term Research & Targeting Language: English with live translation to Spanish
The bedrock to success with search engines is understanding which search terms to target. Fail in that and your audience may never find you. Where do you find keyword suggestions in Spanish? This session covers ways to undertake search term research that is crucial to succeeding with your search engine marketing efforts, whether that be via free or paid listings. Moderator: Nacho Hernandez, CEO, iHispanic Marketing Group Speakers: Christine Churchill, President, KeyRelevance Alejandra Lagunes, Sales Manager, Google Mexico Larry Mersman, Vice President, Trellian Software Alex Bäcker, Founder, Adapt Technologies, Inc Stanlei Nelson Bellan, Planning and Media Director, AgenciaClick
Landscape & Tactics Track Search Landscape: Latin America Language: English with live translation to Spanish
How do searchers in Latin America interact with search engines? Do they depend on the major .com services in the US? Do they seek out home-grown services or special country-specific editions of the majors? This session explores the latest research and provides tips and tactics for search marketers to consider. Moderator: Danny Sullivan, Founder and Editor-in-Chief
, SearchEngineWatch.com Speakers: Gonzalo Alonso, General Director, Google Mexico Guilherme Ribenboim, General Manager, Yahoo! Search Marketing Brazil Maria Teresa Arnal, General Manager, Prodigy / MSN Erica Schmidt, Director, Client Services, iProspect Marcelo Sant'Iago, President, IAB Brasil
3:15pm - 3:45pm
Afternoon Refreshment Break
3:45pm - 5:15pm
Attendees may choose to attend one of the two sessions offered during this time.
Fundamentals Track Buying Search Engine Advertising: Latino Edition Language: English with live translation to Spanish
Paid placement is a form of search engine advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Even with the same search engine company, it may have a different method of selling paid search in Latin America. Learn what's available in this session that is especially geared toward beginners, with details on programs from major providers and advice from advertisers. Moderator: Jessie Stricchiola, Founder, Alchemist Media Inc. Speakers: Jacques Hart, Vice President of Sales, ClickDiario Network Rafael Jiménez, General Director, Yahoo! Mexico Emerson Calegaretti, Sales Manager, Google Brazil Brad Geddes, Director of Search Engine Marketing, LocalLaunch.com Alexandre Kavinski, CEO, HotList Web Marketing
For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at (203) 295-0052.
For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203-662-2857.
