Marshall D. Simmonds
Director of Search
About/Primedia
Marshall Simmonds is the Director of Search for About, Inc., a division of parent company PRIMEDIA Inc. Marshall is also an integral part of PRIMEDIA's Internet Resources and Technology Group, where he directs, coordinates and supports search initiatives throughout Primedia and About.
Marshall is responsible for maximizing search engine exposure for About's 450 topic sites which cover over 1,000,000 articles, working on developing and implementing strategic marketing techniques network wide. He also oversees marketing strategies for Primedia's online properties, such as MotorTrend and ChannelOne working with over 500 Editors at the 300+ magazine titles.
Prior to joining About, Simmonds created, managed and moderated a search engine optimization department and the I-Search Digest (now moderated by Andrew Goodman) - a twice-weekly e-mail discussion list where members and industry leaders cover search engines, optimization techniques, strategies, and marketing on the Net. As a specialist in the search industry for over six years, he's worked with over 150 clients including Intel, Lexis Nexis, Merrill Lynch Online, Hughes Network Systems, Wired, Citibank, Register.com and Lawyers.com.
