With three decades’ experience in marketing communications, Anne Kennedy founded Beyond Ink (www.beyondink.com) in 1997 to create an advertising and public relations agency focused on search engine marketing. Certified an Internet Professional by Novell, Inc., Anne is on the Board of Directors of Mesda, Maine’s IT trade association, and a member of the Public Relations Society of America. She frequently writes and speaks on web marketing and online communications, and is publisher of Beyond Ink’s industry digest SEO Newsnet (www.seonews.net).

Beyond Ink provides online market and website analyses, ROI tracking and search engine marketing, as well as strategic Website planning and copywriting for the Web. Working closely with web developers, Beyond Ink adds critical insight into designing for search engines and user satisfaction according to best practices in search marketing.

In the volatile environment of online promotion, Beyond Ink has consistently created and built visibility for scores of businesses, achieving average traffic increases of 300-400 percent, improving conversion rates, and increasing ecommerce sales. Using fundamental, ethical principles of effective marketing communications, Beyond Ink has achieved critical third party endorsements in popular, highly visible portals such as Google, MSN and Yahoo and other top search media for clients, which include household name brands, as well as many small businesses, non-profits and online start-ups.

In 2001, Beyond Ink launched SEO Newsnet (www.seonews.net) to better educate prospective users of search engine marketing and offer an antidote to vast amounts of misinformation swirling through inboxes. SEO Newsnet invites content from SEM colleagues. Email Elisabeth@seonews.net to submit an article.