Amanda G. Watlington is director of research at iProspect. Dr. Watlington is responsible for enhancing and developing the firm's methodologies that enable client Web sites to gain and maintain a strong competitive position in the search engines and directories. She spearheads the firm's global search engine positioning initiatives. Dr. Watlington has developed language-based analytic tools that support iProspect's search engine positioning processes. She regularly conducts original research into query vocabulary, query behavior and query construction and "the psychology of search" for iProspect. Dr. Watlington has analyzed the search marketing performance, query behavior and query vocabulary for iProspect clients including 3M, Sharp Electronics, Medtronic, Mercedes-Benz and Washington Mutual, to name just a few.

Dr. Watlington has years of experience as a communications, Web marketing and business strategy consultant. Dr. Watlington was also previously associated with Chi Systems, Ann Arbor, Michigan, a health care consulting and publishing group. She was the associate editor of Health Care Strategic Management and Hospital Materials Management, two monthly health care management and strategy journals.

Dr. Watlington is the author of two books and has written feature articles for over thirty magazines and journals. Her education includes a Bachelors Degree in Classical Civilization from Douglass College in New Jersey, a Ph.D. in Classics from the University of North Carolina at Chapel Hill, and an M.B.A. in Marketing from Eastern Michigan University. She is a member of the Public Relations Society of America and has an APR accreditation.