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Heather Lloyd-Martin is the President of SuccessWorks Search Marketing Solutions, Inc., [www.SearchEngineWriting.com] and is considered the leading expert in search engine optimization writing. Her book, "Successful Search Engine Copywriting: How to write prime-positioned Web pages, directory listings and PPC ads that convert customers like crazy," is due to be released February, 2003.
Blending ethical SEO techniques and proven copywriting strategies, SuccessWorks creates client-centered solutions for converting prospects, leveraging site content and increasing search engine visibility. SuccessWorks' Click-Thru Conversion Pages™ offer Heather's clients competitive search engine placement and increased Web site return on investment.
A popular columnist, her articles have appeared in publications such as Inc.com, ClickZ, Catalog Success and Entrepreneurs' Business Start-Ups. Heather was co-moderator of the award-winning Rank Write Roundtable, and currently co-moderates TagLine with Detlev Johnson. TagLine is a biweekly email newsletter featuring SEO case studies, site reviews and successful search engine copywriting techniques.
Heather is a featured speaker at worldwide Jupiter Media Search Engine Strategies conferences, as well as other top industry conferences such as @d:tech, net.marketing (co-sponsored by the Direct Marketing Association and the Association for Interactive Marketing) and Seybold. In 2003, she will be moderating the search marketing workshops for the DMA's Annual Catalog Conference and net.marketing.
A veteran Pacific Northwesterner, Heather enjoys gray rainy days and steaming hot chai lattes. She may be contacted at heather@SearchEngineWriting.com or (360) 715-2199.
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