Bill holds the position of Partner and Senior Strategist for Outrider North America, a position he has held since 1999. In this role, Bill heads the North America Search Marketing practice with a team of Search marketing and SEO strategists who develop and implement successful Search Marketing programs for clients such AT&T;, IBM and Zurich Insurance.

Prior to joining Outrider, William was a Senior Strategist at Multimedia Marketing Group (MMG), MMG provide online marketing and strategic consulting to hundreds of clients around the globe. MMG was acquired by Outrider November of 1999

William came to MMG from Global Strategies, Inc (GSI), headquartered in Los Angeles, California. At GSI, William was a Globalization Evangelist and developed multilingual online marketing strategies for companies such as AT&T; and Hewlett Packard.

William is an internationally recognized Internet marketing expert, speaker and contributor to numerous Internet marketing books. Know best for his direct, no nonsense approach to how companies can use the Internet effectively and to maximize the lifetime value of their customers.

William earned a B.A. in Asian Studies/Japanese, from the University of Maryland, Tokyo Campus, a B.S. in International Business, from California State University, Los Angeles, and an M.B.A. from the University of Southern California. William is also a veteran of the Marine Corps.

About Outrider
Outrider was established in 1994 as part of the London-based Tempus Group and since then has established a reputation as an expert in the field of Search Marketing.

Outrider's Search Marketing practice is expansive and services the world's leading companies via offices in 13 countries, including multiple locations in the United States, United Kingdom, Spain, Germany, Sweden, Norway, Denmark, France, and Asia. In 2001, Tempus Group was acquired by WPP, one of the world's largest communications group with 67,000 people working out of 1400 offices in 103 countries. Outrider is the premiere Search Marketing company within the WPP family.