James arrived at Espotting Media fresh from 7 years as an award-winning copywriter for several multi-national advertising agencies where he created campaigns for clients such as Virgin Atlantic, Virgin Cola, Sega, The Times and Buy.com. Hailed as a 'Face to Watch' by Campaign Magazine in 1998, he has had numerous articles published, including 'Manipulation in Advertising' and also wrote the campaign that launched Coca-Cola to the Russian market.
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