Organic Track
Meet the Crawlers
Representatives from major crawler-based search engines cover how to submit and feed them content, with plenty of Q&A time to cover issues related to ranking well and being indexed.
Moderator:
Chris Sherman, Executive Editor, SearchEngineWatch.com President of Searchwise
Speakers:
Amit Kumar, Engineering Manager, Yahoo! Inc.
Evan Roseman, Software Engineer, Google, Inc.
Ramez Naam, Group Program Manager, MSN Search
Vivek Pathak, Infrastructure Product Manager, Ask.com

Retailer Track
Shopping search Tactics
Learn how content from your ecommerce or merchant site can ­­ and should! ­­ be included in shopping search engines.
Moderator:
Allan Dick, General Manager, Vintage Tub & Bath
Speakers:
Brian Smith, Analyst, ComparisonEngines.com
Scott Greenberg, SVP of Advertising Services, Marchex
Brian Mark, CTO, Toolbarn.com

Small & Fast Track
Big Ideas For Small Sites & Small Budgets
Have little or no money for search marketing efforts? Fearful you'll never get found since those with large advertising budgets can spend their way to the top? This session provides strategies and advice for small businesses and others looking to be found in search engines without breaking the bank. It also examines search marketing efforts you may have been neglecting.
Moderator:
Anne Kennedy, Managing Partner, Beyond Ink
Speakers:
Jennifer Laycock, Editor-in-Chief, Search Engine Guide
Matt McGee, SEO Manager, Marchex
John Carcutt, Search Marketer, MoreVisibility

In House Track
In House: Big SEO
How do you cope with doing search engine optimization for a company with tens of divisions, hundreds of products, thousands of web pages and seemingly no way to bring order to the chaos? Where do you begin with the SEO process? This panel looks at problems and solutions unique to those running big sites or from big companies and brands.
Moderator:
Jeffrey K. Rohrs, President, Optiem, LLC
Speakers:
Bill Hunt, CEO, Global Strategies International, www.globalstrategies.com
Brendan Hart, Director of Customer Acquisition, National Geographic

Clinics Track
Site Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines. It happens at the end of Day 3 and twice on Day 4. Attend whatever session is most convenient!
Moderator:
Elisabeth Osmeloski, Managing Editor, Search Engine Watch
Panelists:
Matthew Bailey, President, Site Logic Marketing
Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com

Attendees may choose to attend one of the five sessions offered during this time.

Organic Track
Search Engine Q&A On Links
Have questions about links? In this session, search engine representatives provide answers to the audience. Be sure to have prepared yourself by attending other link-oriented sessions earlier in the conference.
Moderator:
Chris Sherman, Executive Editor, SearchEngineWatch.com President of Searchwise
Speaker:
Tim Converse, Engineering Manager, Yahoo! Inc.
Adam Lasnik, Search Evangelist, Google
TBA, MSN Search
Vivek Pathak, Infrastructure Product Manager, Ask.com

Retailer Track
Retailer Forum
This is a PowerPoint-free zone! Rather than presentations, we've got a panel of online retailers to take questions and provide answers specifically about the intersection of retailing and search marketing.
Moderator:
Allan Dick, General Manager, Vintage Tub & Bath
Speakers:
Jack Kiefer, CEO, BabyAge.com
John Lazarchic, VP of E-Commerce, Petco
Lisa Stein, CEO, SpinLife.com
Vic Drabicky, Search Strategist, Range Online Media
Parks Blackwell, Internet Marketing Supervisor, Pier 1 Imports

Small & Fast Track
SEM For Non-Profits & Charities
Can search drive donations to your cause? What special strategies and tips should non-profits and charities consider when approaching search marketing? Are there any benefits or freebies open to you in the search world, based on your status? Learn more at this session.
Moderator:
Anne Kennedy, Managing Partner, Beyond Ink
Speakers:
Ettore Rossetti, Senior Manager, Internet Marketing, Save the Children, USA
Kevin Gottesman, Advertising Director, Donordigital
Nan Dawkins, Partner, RedBoots Consulting
Q & A Speakers
Sara Holoubek, Free Agent Consultant
Rick Mitchell, Internet Marketing Manager, Interactive Media, World Vision

In House Track
In House: Big PPC
You're in a bidding war, and it turns out you're bidding against yourself. Or more accurately, your department in a big company is going up against another department in the same company. Civil war! Come learn how to approach such situations and others so everyone within your company is a winner, when dealing with paid search.
Moderator:
Jeffrey K. Rohrs, President, Optiem, LLC
Speakers:
Beth Morgan, Media Director, Red Bricks Media
Matthew Greitzer, Director of Search Marketing, Avenue A|Razorfish
Tim Daly, VP of Marketing Strategy, Sendtec
Olivier Lemaignen, Group Manager, Global Search Marketing, Intuit

Clinics Track
Ad Copy & Landing Page Clinic
This clinic will examine actual ads and landing pages offered up by volunteers from the audience, suggesting changes that may improve clickthrough and conversion.
Moderator:
Elisabeth Osmeloski, Managing Editor, Search Engine Watch
Speakers:
Joe Agliozzo, CEO and Co-Founder, BetterPPC
Brad Geddes, Director of SEM, LocalLaunch.com
Tony Wright, Vice President, Client Services, Kinetic Results

Attendees may choose to attend one of the five sessions offered during this time.

Organic Track
Organic Listings Forum
Pose questions to our panel of experts about free "organic" listing issues, plus participate in this session that allows the audience to share tips, tools and techniques. There's no set agenda, so this is an ideal session to discuss any major recent changes with organic listings.
Moderator:
Detlev Johnson, VP, Director of Consulting, Position Technologies
Speakers:
Bruce Clay, President, Bruce Clay, Inc.
David Naylor, SEO, Bronco
Todd Friesen, Director of Search Engine Optimization, Range Online Media
Mike Grehan, International Search Marketing Consultant

Retailer Track
From Direct Marketing To Search Marketing
You know direct marketing but now you're thinking about search. This session looks at what direct marketing skills you can apply to search marketing and what habits and mindsets you'll need to change, to be successful.
Moderator:
Danny Sullivan, Search Analyst, Calafia Consulting
Speakers:
Micah Baldwin, CEO, Current Wisdom
Elliott Easterling, General Manager, Red Bricks Media
Tim Daly, VP of Marketing Strategy, Sendtec

Small & Fast Track
75 Minute Search Abs
Give us 75 minutes, and we'll give you a bunch of fast, easy tips to pump up your SEO and search marketing.
Moderator:
Anne Kennedy, Managing Partner, Beyond Ink
Speakers:
Michael Murray, Vice President, Fathom SEO
Jennifer Laycock, Editor-in-Chief, Search Engine Guide
Jennifer Slegg, Owner, JenSense.com
John Carcutt, Search Marketer, MoreVisibility
Matt McGee, SEO Manager, Marchex

In House Track
In House: Building The Team You're serious about search marketing, to the point you want to bring some or all of it in house.
This panel looks at strategies to build up the internal resources and buy in from various departments to make it happen and keep it successful.
Moderator:
Jeffrey K. Rohrs, President, Optiem, LLC
Speakers:
Jessica L. Bowman, Director of SEO, business.com
Duane Forrester, Manager of Search Marketing, SportsDirect Inc.
William Scully, Director e-Marketing, Siemens Water Technologies Corp.

Clinics Track
Site Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines. It happens at the end of Day 3 and twice on Day 4. Attend whatever session is most convenient!
Moderator:
Elisabeth Osmeloski, Managing Editor, Search Engine Watch
Panelists:
Derrick Wheeler, Senior Search Strategist, Acxiom Digital
Rob Snell, Partner, Snell Brothers