Search Engine Strategies is chaired and programmed by the recognized authority on search and search engine marketing, Danny Sullivan. Since 1996, Danny has been helping webmasters, marketers, and everyday Web users understand how search engines work and how to profit from them. Danny is the founder of SearchEngineWatch.com, widely recognized as the first and leading source of information on search marketing.
Who should attend?
Online marketers
• SEM professionals
• Media planners and buyers
• Webmasters
• Direct marketers
• Interactive agency professionals
• E-commerce managers
• Web business owners
Event Hours:
Registration Hours
Dec 4: 7:30am – 5:30pm
Dec 5: 8:00am – 7:00pm
Dec 6: 8:00am – 6:30pm
Dec 7: 8:00am – 12:30pm
Conference Hours
Dec 4: 9:00am – 5:30pm
Dec 5: 9:00am – 5.45pm
Dec 6: 9:00am – 6:30pm
Dec 7: 9:00am – 1:45pm
Expo Hall Hours:
Dec 5: 10:00am – 7:00pm
Dec 6: 10:00am - 4:00pm
Training:
Dec 8: 8:00am – 5:00pm
Premier Sponsors:
Media Sponsors:
Official News Distribution Service:
Association Sponsors :
Hosted By:
Some of the organizations that have sent delegates to previous SES events:
1-800-Dentist
1800flowers.com
Adobe Systems, Inc
Alaska Tour & Travel
Allstate Insurance
Amazon.com
American Airlines
American Greetings Interactive
American Heart Association
Auto Europe
Babycenter.com
Bank Of America
Budget Truck Rental
Carfax
Cathay Pacific Airways
Charles Schwab & Co
Cingular
Circuit City
Citysearch.com
CNet Networks
Coca-Cola Enterprises
Countrywide Home Loans
Deloitte & Touche Llp
Deutsche Bank
Drugstore.com
Ebay
Edison Group
E-Loan
Eluxury
Ernst & Young
Esurance
Experian
First Franklin Financial Corp
Fujitsu America, Inc.
Goldman Sachs
H&R Block Mortgage
Hallmark Flowers
Harpercollins Publishers
Intel Corporation
JP Morgan Chase
Macy's
Mckinsey & Company
Mitsubishi International
MTV Networks
Nielsen//Netratings
Nokia
Office Depot
Oracle Corp
Overstock.com
Plantronics
Qwest Communication
Royal Bank Of Canada
Sephora
Shopzilla
Sony Pictures
Sun Microsystems
The Children's Place
The Vermont Country Store
Timberland
Toshiba
Travelocity.com
Walmart.com
Walt Disney Internet Group
Washington State University
Wells Fargo
Xerox
Zappos.Com
Agenda* - Tuesday, December 5, 2006
Day 2 - Conference
9:00am - 9:45am
Keynote Conversation
Over a year ago, Jason sold the Weblogs Inc. blog network to AOL. Since then, he's been revitalizing the Netscape brand by transforming it into a social news site. Detractors have called Netscape a Digg clone and got incensed when he offered to steal away top Digg contributors with cash. Undeterred, he said spreading the wealth would benefit everyone. That includes perhaps rewarding bloggers with links rather than cash for finding stories. Is the rise of social media just a bubble or the beginning of a massive change on how we consume media? Will citizen journalists put professional publications out of business? Jason will share thoughts on these and other issues. Speaker: Jason McCabe Calacanis, General Manager, Netscape
9:45am - 10:15am
Exhibit Hall Grand Opening
10:15am - 11:45am
Attendees may choose to attend one of the five sessions offered during this time.
Advertising Track Creating Compelling Ads
Getting clicks on your paid listings can be a challenge. You need to compel the consumer to click through, yet your ad must also comply with editorial standards controlling what you can say and even the punctuation you can use. You also want the RIGHT type of click. Choose your words poorly, and the wrong audience will come, costing you money and offering no hope of conversion. This session looks at ways to get the right clicks. NOTE: The session is designed for those who are already familiar with how paid placement works. If you are new, be sure to have attended Search Advertising 101 on Day 1. Moderator: Rebecca Lieb, Executive Editor, The ClickZ Network, division of Incisive Media Speaker: Darren Kuhn, Group Account Director, Resolution Media Phil Stelter, Director of Business Development, Range Online Media
Advanced Organic Track Bulk Submit 2.0
Years and years ago, submitting all your pages to the search engines through Add URL forms or automated mechanisms was all the rage. Excitement dimmed when bulk submit was no longer effective. Today, new forms of bulk submit and spidering tools have emerged. Come learn more about them. Moderator: Danny Sullivan, Search Analyst, Calafia Consulting Speakers: Todd Friesen, Director of Search Engine Optimization, Range Online Media Eric Papczun, Director of Natural Search, Performics Amanda Camp, Software Engineer, Google, Inc Amit Kumar, Engineering Manager, Yahoo! Inc.
Contextual Ads Track Domaining & Address Bar-Driven Traffic
Plenty of people are searching for things by typing in words into their address bars, slapping on a .com and figuring they'll get to a relevant site. More and more, domainers are ensuring they don't draw a blank. Domainers purchase popular generic domain names and populate the sites with ads from the major search networks. Learn how the business is growing, how it can deliver relevant traffic to advertisers, as well as issues with typo domains and opt-out issues. Moderator: Andrew Goodman, Principal, Page Zero Media Speakers: Josh Meyers, Senior Director and GM of Domain Match, Yahoo! Search Marketing Jon Lisbin, Chief Strategist, Point It, Inc. Monte Cahn, CEO, Moniker.com Andrew Beckman, President, SearchAdNetwork Hal Bailey, Strategic Partner Manager, Google AdSense
11:45am - 1:15pm
Networking Lunch in the Exhibit Hall – Birds of a Feather Seating Available
Bird Of A Feather Tables: Looking to meet those with common interests, such as people who work with non-profit sites, retailing sites, who are in the B2B space or those who run SEM firms? The Birds Of A Feather tables at the networking lunch offer an opportunity for this. Some tables are premarked with networking areas of interest. Just grab a seat, and you'll be among kindred spirits. Did we miss a topic? Sit at any unmarked table, then use the provided materials to set up your own birds of a feather area.
Attendees may choose to attend one of the five sessions offered during this time.
Fundamentals Track
Writing For Search Engines
To please search engines, you need to be using the keywords you want to be found for. However, you also need to write in a way that pleases human visitors. Learn how to do both, a winning combination that brings you visitors and converts them into customers. Toward the end of the session, volunteers from the audience will have their sites reviewed to see how copy could be better crafted to please search engine ranking algorithms as well as human visitors, as time allows. Moderator: Rebecca Lieb, Executive Editor, The ClickZ Network, division of Incisive Media Speakers: Jill Whalen, Owner, High Rankings Heather Lloyd-Martin, CEO, SuccessWorks International
Advertising Track Landing Page Testing & Tuning
Getting someone to click on your search ad is only half the battle. Once visitors arrive, the landing pages you display to them are a crucial component in converting them into buyers. This session looks at ways to test and tweak your landing pages to get that conversion. NOTE: The session is designed for those who are already familiar with how paid placement works. If you are new, be sure to have attended Search Advertising 101 on Day 1. Moderator: Allan Dick, General Manager, Vintage Tub & Bath Speakers: Brad Feuer, Director of Business Development, Site Tuners Scott Miller, CEO, Vertster Jamie Roche, President and CEO, Offermatica
Advanced Organic Track Duplicate Content & Multiple Site Issues
More and more site owners are concerned that they might get penalized accidentally or overtly because of duplicate content. If you run mirror sites, will search engines ban you? If you have listings that are similar in nature, is that an issue? What happens if you syndicate content through RSS and feeds? Will other sites be considered the "real" site and rob you of a rightful place in the search results? This session looks at the issues and explores solutions. Moderator: Chris Sherman, Executive Editor, SearchEngineWatch.com President of Searchwise Speakers: Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com Mikkel deMib Svendsen, CTO, RedZoneGlobal Adam Lasnik, Search Evangelist, Google, Inc. Tim Converse, Engineering Manager, Yahoo! Inc. Jon Glick, Senior Director of Product Search and Comparison Shopping, Become.com
Contextual Ads Track Getting Traffic From Contextual Ads
You know about search targeted listings, where your ad shows up based on the keywords someone enters into a search engine. But what about contextual ads, where paid listings show up based on the content of what someone is reading? Programs exist to let you easily move search ads into a contextual environment. But should you? This session offers tips and advice for those coming at these offerings from a search marketing perspective. Moderator: Misty Locke, President & Co-Founder, Range Online Media Speaker: Don Steele, Director of Digital & Enterprise Marketing, Comedy Central Anton E. Konikoff, Founder and CEO, Acronym Media Chris Bowler, VP, Search Practice Lead, Agency.com Misty Locke, President & Co-Founder, Range Online Media
2:30pm–3:00pm
Afternoon Refreshment Break
Networking Lunch –
Birds of a Feather Seating Available
Bird Of A Feather Tables: Looking to meet those with common interests, such as people who work with non-profit sites, retailing sites, who are in the B2B space or those who run SEM firms? The Birds Of A Feather tables at the networking lunch offer an opportunity for this. Some tables are premarked with networking areas of interest. Just grab a seat, and you'll be among kindred spirits. Did we miss a topic? Sit at any unmarked table, then use the provided materials to set up your own birds of a feather area.
3:00pm - 4:15pm
Attendees may choose to attend one of the five sessions offered during this time.
Fundamentals Track Fun With Dynamic Web Sites
Web pages or product listings stored in a database or a dynamic page assembly system can be "invisible" to crawler-based search engines. Discover solutions to this problem and the other unique issues that need to be considered by those running dynamic web sites. In addition, discover why dynamic sites needn't be a problem but a benefit when dealing with search engines. Moderator: Alex Bennert, Director of Client Services, Beyond Ink Speakers: Laura Thieme, President and Founder, Bizresearch Mikkel deMib Svendsen, CTO, RedZoneGlobal Jake Baillie, President, TrueLocal
Advertising Track
Search Ad buyers Forum
What's new in the world of paid listings and other search advertising programs? Get an update from our panel of ad buyers, with plenty of time for Q&A and audience participation in sharing tips, concern and solutions. NOTE: This session is designed for those experienced in buying search engine advertising. If you are new to search advertising, be sure to have attended Search Advertising 101 on Day 1.
Moderator: Dana Todd, Founding Partner, SiteLab International, Inc. Speakers: Stacy Williams, Managing Partner, Prominent Placement, Inc. Joshua Stylman, Managing Partner, Reprise Media Misty Locke, President & Co-Founder, Range Online Media Isabel Schoenberger, VP of Search, Newcars.com
Advanced Organic Track Bot Obedience Course
Bandwidth burdens from "good" search engines and rouge spiders alike are causing some site owners to ponder if they need to ban all bots to regain control of their web sites. Yet ban the bots, and you kiss traffic from the major search engines goodbye. How can you teach good bots to behave better and send bad bots away for good? This session provides tips and advice. Moderator: Detlev Johnson, VP, Director of Consulting, Position Technologies Speakers: Vanessa Fox, Product Manager, Google, Inc. Jon Glick, Senior Director of Product Search and Comparison Shopping, Become.com Bill Atchison, Owner, CrawlWall Dan Thies, President, SEO Research Labs Tim Converse, Engineering Manager, Yahoo! Inc.
Mobile & Vertical Track Mobile Search Optimization
New search products for our cell phones and PDA are coming out and existing ones maturing. This session looks at how to ensure your content is optimized for these mobile search tools. Moderator: Danny Sullivan, Search Analyst, Calafia Consulting Speakers: Jason Prescott, President, JP Communications Gregory Markel, Founder/President, Infuse Creative, LLC
Paul Smith, Pulse Media
Cindy Krum, Blue Moon Works
Contextual Ads Track Earning Money From Contextual Ads
This session looks at the way publishers can generate revenue by carrying contextual ads offered by major networks. Learn about some programs out there and tips on getting more from the ads you carry.
Moderator: Rebecca Lieb, Executive Editor, The ClickZ Network, division of Incisive Media Speakers: Jennifer Slegg, Owner, JenSense.com Jeremy Schoemaker, Founder and CEO, Shoemoney Media Group Inc.
4:15pm - 4:30pm
Session Interval
4:30pm - 5:45pm
Attendees may choose to attend one of the five sessions offered during this time.
Fundamentals Track Successful Site Architecture
Learn to successfully architect your site for search engines and how specific page elements and design technologies may impact your ability to gain good organic listings. Covers topics such as directory and file structure, server-side includes (SSIs), 404 error trapping, JavaScript, robots.txt use, frames, secure area usage, and much more. Toward the end of the session, volunteers from the audience will have their sites examined to see how changes could be made to their site architecture and design to increase search engine traffic, as time allows It's highly recommended for those new to search engine marketing to have previously attended the "Search Engine Friendly Design" session on Day 1. Moderator: Barbara C. Coll, CEO, WebMama.com Inc. Speakers: Matthew Bailey, President, Site Logic Marketing Barbara C. Coll, CEO, WebMama.com Inc. Derrick Wheeler, Senior Search Strategist, Acxiom Digital
Advertising Track Meet The Search Ad Networks
Representatives from major search engines that sell paid listings and other search advertising discuss new aspects to their programs and answer questions in general from the audience. Moderator: Rebecca Lieb, Executive Editor, The ClickZ Network, division of Incisive Media Speakers: Stewart Easterby, Vice President of Sales, Yahoo! Search Marketing Doug Stotland, Group Product Manager, adCenter, MSN Search James Speer, VP Marketing and Products, IAC Advertising Solutions, Ask.com Gretchen Howard, Online Sales and Operations Manager, Google, Inc
Mobile & Vertical Track Meet The Mobile Search Engines
Learn more about mobile search, how it operates and where it may be going during this panel of representatives from video search engines. Moderator: Danny Sullivan, Search Analyst, Calafia Consulting Speakers: Sumit Agarwal, Product Manager, Google Paul Yiu, Product Manager for Mobile Search, Yahoo! Search Marketing Matt Tengler, Senior Product Manager, JumpTap Mikio Matsuo, Product Manager, Nokia Rick Klau, Vice President of Publisher Services, FeedBurner
Contextual Ads Track Contextual Ads & AdSense Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to do better from Google AdSense and other contextual ad placements. Moderator: Elisabeth Osmeloski, Managing Editor, Search Engine Watch Panelists: Jennifer Slegg, Owner, JenSense.com Jeremy Schoemaker, Founder and CEO, Shoemoney Media Group Inc.
5:45pm – 7:00pm
Networking Reception in the Exhibit Hall
For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203-295-0052.
For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.
