Event Hours: Conference Hours: March 4: 9am - 7:30pm March 5: 9am - 5pm March 6: 9am - 3:45pm Expo Hall Hours: March 4: 10am - 7pm March 5: 10am - 3:30pm Premier Plus Sponsor: Premier Sponsors: Analyst Sponsor: Event Public Relations: Hosted By:

CONFERENCE AT A GLANCE
Tuesday, March 4, 2003
Exhibit Hall Hours: 10am - 7pm
8:00–9:00	Registration and Continental Breakfast
Tracks	Fundamentals Track	Advertising Track	Organic/Editorial Track
Rooms	Georgian	Arlington	Stanbro
9:00–10:30	Introduction To Search Engine Marketing 4 STAR RATED! FOCUS: Both SKILL: Basic	Perfecting Paid Listings 4 STAR RATED! FOCUS: Paid SKILL: Advanced	Tips & Tools Forum 4 STAR RATED! FOCUS: Editorial SKILL: Advanced
10:30–11:00	Morning Coffee Break
11:00–12:00	Search Engine Friendly Design 4 STAR RATED! FOCUS: Editorial SKILL: Basic	PPC Management Vendors NEW! FOCUS: Paid SKILL: Advanced	SEO/SEM Vendor Forum 4 STAR RATED! FOCUS: Both SKILL: Advanced
12:00–1:15	Networking Lunch
1:15–2:45	Writing For Search Engines 4 STAR RATED! FOCUS: Editorial SKILL: Basic	Search Engine Advertising Forum NEW FORMAT! FOCUS: Paid SKILL: Advanced	Optimizing Flash & Non-HTML Content 4 STAR RATED! FOCUS: Editorial SKILL: Any
2:45–3:15	Afternoon Refreshment Break
3:15–4:45	Search Term Research 4 STAR RATED! FOCUS: Both SKILL: Any	Writing Search Engine Ads NEW! FOCUS: Paid SKILL: Advanced	Paid Inclusion & Trusted Feeds NEW FORMAT! FOCUS: Any SKILL: Any
4:45–5:00	Session Interval
5:00–5:30	EVENING KEYNOTE - Georgian Room
5:30–7:00	Networking Cocktail Reception Sponsored by:
7:00 - 10:00	Overture Cocktail Mixer
6:30–7:30	Evening Forum - Stanbro Room 4 STAR RATED! FOCUS: Both SKILL: Any
Wednesday, March 5, 2003
Exhibit Hall Hours: 10am - 3:30pm
8:00–9:00	Registration and Continental Breakfast
Rooms	Georgian	Arlington	Stanbro
9:00–9:30	MORNING KEYNOTE - Georgian Room
9:30–9:45	Session Interval
9:45–11:00	Buying Search Engine Advertising 4 STAR RATED! FOCUS: Paid SKILL: Any	Measuring Success 4 STAR RATED! FOCUS: Both SKILL: Any	Doing It In House Forum 4 STAR RATED! FOCUS: Editorial SKILL: Any
11:00–11:30	Morning Coffee Break
11:30–12:30	Link Building 4 STAR RATED! FOCUS: Editorial SKILL: Any	Measuring Tool Vendors NEW! FOCUS: Both SKILL: Any	Campaign Case Studies 4 STAR RATED! FOCUS: Both SKILL: Any
12:30–1:30	Networking Lunch
1:30–3:00	Successful Site Architecture 4 STAR RATED! FOCUS: Editorial SKILL: Any	Converting Visitors Into Buyers 4 STAR RATED! FOCUS: Both SKILL: Any	Search Engine Marketing & Ad Agencies NEW! FOCUS: Both SKILL: Any
3:00–3:30	Afternoon Refreshment Break
3:30–5:00	Meet The Crawlers 4 STAR RATED! FOCUS: Editorial SKILL: Any	Site Clinic 4 STAR RATED! FOCUS: Editorial SKILL: Advanced	Search Engines & Branding NEW! FOCUS: Both SKILL: Any
5:15–6:15	SEMPO Inaugural Meeting - Stanbro Room
Thursday, March 6, 2003
8:00–9:00	Registration and Continental Breakfast
Rooms	Georgian	Arlington	Stanbro
9:00–10:15	Future of Search Engine Marketing NEW! FOCUS: Both SKILL: Any	Dealing With Directories NEW FORMAT! FOCUS: Editorial SKILL: Any	Business To Business Forum 4 STAR RATED! FOCUS: Both SKILL: Any
10:15–10:30	Morning Coffee Break
10:30–12:00	Search Engine Legal Issues Update 4 STAR RATED! FOCUS: Both SKILL: Any	Budget & Overlooked SEM NEW! FOCUS: Editorial SKILL: Any	Dynamic Web Sites 4 STAR RATED! FOCUS: Both SKILL: Advanced
12:00–1:00	Networking Lunch
1:00–2:15	Start To Finish NEW! FOCUS: Editorial SKILL: Any	Alternative PPC Search Engines NEW! FOCUS: Paid SKILL: Any	Measuring Success SECOND-CHANCE! FOCUS: Both SKILL: Any
2:15–2:30	Session Interval
2:30–3:45	Perfecting Paid Listings SECOND-CHANCE! FOCUS: Paid SKILL: Advanced	Shopping Search & Merchant Sites NEW! FOCUS: Both SKILL: Any	Optimizing Flash & Non-HTML Content SECOND-CHANCE! FOCUS: Editorial SKILL: Any

NOTATIONS GUIDE

4 STAR RATED! sessions are those that were evaluated as excellent by attendees at previous conferences.

NEW! are sessions not previously held at Search Engine Strategies.

NEW FORMAT! are sessions previously held but which have an entirely new format.

SECOND-CHANCE sessions are repeats of sessions held earlier in the conference, allowing you another chance to see these, if you missed them the first time.

FOCUS: Search engines have both "editorial" results and "paid" listings. Sessions with an EDITORIAL focus are designed for those who wish to do better in "natural" or "organic" editorial listings. Sessions with a PAID focus deal especially with paid listings. Also see the Attendee FAQ page for itineraries for those specific itineraries for sessions about editorial or paid listings.

SKILL: BASIC sessions are especially suitable for those new to search engine marketing, though even advanced people might find them helpful. ADVANCED sessions are for those who already have some experience with search engine marketing. They are not designed for beginners. Also see the Attendee FAQ page for itineraries for those specific itineraries for those who are basic versus advanced.

For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.