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There's a lot going on at Search Engine Strategies. To help you make the best use of your time, here are some suggested itineraries, depending on your skills or interest. However, you don't have to follow our exact routes, as your personal interests may vary.

BASIC - ADVANCED - EDITORIAL LISTINGS - PAID LISTINGS (MARKETING INTEREST)

Basic Itinerary For Beginners

Brand new to search engine marketing? Follow the recommended sessions below, and you'll be on your way to success with search engines!
NOTE: If you are coming for only one day, make that Day 1. If for only two days, then make those Day 1 and Day 2.

Day 1:

9:00-10:30 - Intro To Search Engine Marketing
11:00-12:00 - Search Engine Friendly Design
1:15-2:45 - Writing For Search Engines
3:15-4:45 - Search Term Research
5:00-5:30 - Evening Keynote

Day 2:

9:00-9:30 - Morning Keynote
9:45-11:00 - Buying Search Engine Advertising
11:30-12:30 - Link Building
1:30-3:00 - Successful Site Architecture
4:45-5:30 - Meet the Crawlers or Site Clinic

Advanced Itinerary

Experienced with search engine marketing? The sessions below may be best for you.

Day 1:

9:00-10:30 - Perfecting Paid Listings or Tips & Tools Forum
11:00-12:00 - PPC Management Vendors or SEO/SEM Vendor Forum
1:15-2:45 - Search Engine Advertising Forum or Optimizing Flash & Non-HTML Content
3:15-4:45 - Writing Search Engine Ads or Paid Inclusion & Trusted Feeds
5:00-5:30 - Evening Keynote

Day 2:

9:00-9:30 - Morning Keynote
9:45-11:00 - Any session of interest
11:30-12:30 - Any session of interest
1:30-3:00 - Any session of interest
3:30-5:00 - Any session of interest

Mainly interested in sessions that deal with the editorial listings at search engines and not a "BASIC" person new to search engine marketing? Then try these:

Day 1:

9:00-10:30 - Tips & Tools Forum
11:00-12:00 - SEO/SEM Vendor Forum
1:15-2:45 - Optimizing Flash & Non-HTML Content
3:15-4:45 - Paid Inclusion & Trusted Feeds
5:00-5:30 - Evening Keynote

Day 2:

9:00-9:30 - Morning Keynote
9:45-11:00 - Measuring Success or Doing It In House Forum
11:30-12:30 - Any session of interest
1:30-3:00 - Successful Site Architecture or Converting Visitors Into Buyers
3:30-5:00 - Any session of interest

Paid Listings/Marketing Interest Itinerary

Is your background in advertising or marketing? Do you have a budget and are used to purchasing ads? Then these sessions that cover paid listings and related issues may fit well with your job and interests:

Day 1:

9:00-10:30 - Perfecting Paid Listings
11:00-12:00 - PPC Management Vendors
1:15-2:45 - Search Engine Advertising Forum
3:15-4:45 - Writing Search Engine Ads or Paid Inclusion & Trusted Feeds
5:00-5:30 - Evening Keynote

Day 2:

9:00-9:30 - Morning Keynote
9:45-11:00 - Buying Search Engine Advertising or Measuring Success
11:30-12:30 - Campaign Case Studies or Measuring Tool Vendors
1:30-3:00 - Search Engine Marketing & Ad Agencies or Converting Visitors Into Buyers
3:30-5:00 - Search Engines & Branding