Featuring Search Engine Expert: Danny Sullivan

Who Should Go to Day 1: Promoters Day?
Who Should Go to Day 2: Searchers Day?
Who Should Go to Both Days?

Who Should Go to Day 1: Promoters Day?

Anyone who wants to build traffic to their web site. Are you a web designer? The way you create pages can boost -- or hurt -- your search engine traffic. Are you a web marketer? Hear from the people who run the search engines themselves about the latest changes. Brand new to web marketing? Sessions of the Main Track are designed to bring you up to speed. Member of management? Learn what those working for you ought to be doing. Are you an advanced web marketer or search engine optimization specialist? The Advanced Promoters Track roundtable sessions give you an opportunity to explore more high-level issues in more depth. Responsible for content or site development? The Developers Track covers issues relating to search engine functionality that you may want to add to your web site.

What Can I Expect To Learn during Day 1: Promoters Day?

A crash course in all aspects of search engine marketing issues, for those with no experience. Advanced marketers will find a networking bonanza, plus you'll have an opportunity to hear from the search engines themselves. Developers may discover search engine solutions they didn't know existed.

Who Should Go to Day 2: Searchers Day?

Professional information gatherers and searchers, such as web researchers or even just general Internet users looking to save valuable time and improve their results. If you want to know more about the technology and effort behind search engines, then Searcher Track 1 offers several "under the hood" type panels. If you're looking to discover new ways to search, then Searcher Track 2 offers presentations that are more tips and tools oriented. If you are a web site owner or site promoter, the Advanced Promoters Track allows you to catch repeats of roundtable sessions offered on Day 1.

What Can I Expect To Learn during Day 2: Searchers Day?

You'll learn more about how major search engines work to generate and improve their listings. You'll hear about unusual and valuable search tools you may not have realized existed.

Who Should Go To Both Days?

If you attend Day 1 (Promoters Day) and are unable to attend some or all of the roundtable sessions, then also attending Day 2 (Searchers Day) gives you another opportunity to catch these during the Advanced Promoters Track.

Why might you miss a roundtable session on Day 1? It might be that you are brand new to search engine marketing. In that case, it's recommended that you attend the Main Track on Day 1, so as to learn the basics. Then, you can go on to attend the Advanced Promoters Track on Day 2 to extend your knowledge in roundtable sessions.

Also, even more advanced web marketers may find presentations during the Main Track of Day 1 of interest. This group may then wish to attend Day 2, in order to hear roundtable sessions they may have missed.

In addition, although Day 2 features presentations designed for the searcher audience, some of the information presented may further the understanding of web marketers. Thus, attending both days may be valuable.

As for searchers, attending Day 1 may give you greater insight into how search engines gather their listings and problems they may have with accessing some types of content. In turn, this may help you better decide which search services to use.

Is There A Discount For Attending Both Days?

YES! Sign up for one day and attend the 2nd day for 1/2 price.

Testimonials "The sessions provided clear, road maps to search engine optimization, directions that are critical to any Internet marketer" - Anne Condon, Acsys, Inc. "Didn't realize how little I knew! Helped to clarify complicated issues." - Mike Budiac, CPAonline.com

Search Engine Strategies 2001 - the definitive event for understanding search engines!

For more information on any sponsorship please contact Frank Fazio, Jr. at ffaziojr@internet.com or call (203) 662-2976.