FORUM AGENDA:
8.30am Registration
9.00am Search Engine Marketing Overview
An overview of the major ways people are using search engines to gain traffic for their web site. Search-engine guru Danny Sullivan will explain concepts such as "search engine PR," paid inclusion and paid placement. Starting with a "Back To Basics" session, Danny will explore some very practical details on how exactly to submit to some of the world's major search engines.
Danny Sullivan, Editor, SearchEngineWatch.com
10.30am Coffee/Tea-Break (with refreshments)
11.00am Asian Search Engines
After the break, Nima Yassini will illustrate the more general activities that people do citing examples of what's happening in the US, so that those in Asia will be ready when these changes make its way to the market here in Asia, as they will. This presentation will touch on essential search engine issues such as:
- Expelling the myths of search engine marketing
- Marketers needs
- Online population and search engine use
- Largest used search engines within the Asia pacific region
- Search engines by market share
- Types of search engines and how search engines find web sites and rank them
- How search engine marketing can help grow a business cost effectively
- Targeting search engine traffic
- Where search engine marketing fits into the marketing strategy
Nima Yassini, General Manager, BMCOptimise
12.00pm Shop Talk Forum
What are the challenges facing those who provide search engine marketing services? Does the industry need standards? How do you deal with clients? This session is an intensive 30 minutes Q&A; where participants can look forward to learning more about major search engines serving Asian users around the world. This session also presents the a unique opportunity to ask Danny and Nima, questions relating to search engine marketing as well as to share knowledge with the other attendees.
12.30pm End of event
*This agenda subject to change
ENQUIRIES
For more details on registrations: e-mail Serene Tay at stay@internet.com or call: (+65) 6323 9320 and fax: (+65) 6274 8913
For information on sponsorship opportunity: e-mail Gary Lee at glee@internet.com or tel: (+65) 6324 9534
