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Speaker Profiles

Benu Aggarwal Benu Aggarwal
Founder & President
Milestone Internet Marketing

Benu Aggarwal is a recognized expert in Internet marketing strategies for the travel industry. Her online interactive agency provides web 2.0 and search engine promotion strategies such as PPC, organic, e-mail marketing, and website development. An award-winning firm, Milestone is based in Silicon Valley and represents over 600 clients, including major hotel brands, premier resorts, and OTAs. Benu oversees a team of Internet marketing and PPC specialists, designers, writers, and programmers. She has written several articles on search engine marketing and has co-authored the well-known Internet marketing handbook, "Hotels to HTMLs." Benu speaks candidly about true and tested steps that achieve higher search position and about developing the right web 2.0 implementation strategies. She has been a speaker for Search Engine Strategies, SMX, Phocuswright, and other conferences focused on travel, search engines, and online promotions.

Jonathan Allen Jonathan Allen

Jonathan came on board as director of Search Engine Watch with Incisive Media in December 2009. This newly created role will see him bring the spirit of collaboration back to Search Engine Watch and transform the site into a vibrant community of search and tech marketing professionals.

Before joining Search Engine Watch, Jonathan worked as search marketing specialist for Incisive Media on leading B2B print/online publications and job boards in the legal, tech, and finance sectors, including websites such as Legal Week,,, Accountancy Age Jobs, and Computing Careers.

Previously, Jonathan worked as an SEO consultant and also co-founded Moblog:tech, an award-winning mobile social networking software provider and owner of the Webby award-winning mobile social network, Moblog. In 2009, Moblog won the experimental and innovation Webby award for a collaborative mapping project with Shozu.

Convergence of the search, social, mobile, and gaming industries is what is really inspiring Jonathan in 2010.

Tim Ash is the CEO of, a landing page optimization firm that offers conversion consulting, full-service guaranteed-improvement tests, and 2nd-generation software tools to improve conversion rates. SiteTuners' unique visual attention prediction tool can be used on a landing page screenshot or mock-up to quickly identify major conversion issues. He has worked with Google, Facebook, American Express, CBS, Sony Music, Universal Studios, Verizon Wireless, Texas Instruments, and Coach. Tim is a highly-regarded presenter at Search Engine Strategies, eMetrics, PPC Summit, Affiliate Summit, PubCon, Affiliate Conference, and LeadsCon. He is the chairperson of the first conference focused on improving online conversions. Tim is a columnist for several publications including ClickZ. Tim is the host of the weekly Landing Page Optimization show and podcast on He received his B.S. and M.S. during his PhD. studies at UC San Diego. Tim is the author of the bestselling book Landing Page Optimization.

Matthew Bailey Matthew Bailey
SES Advisory Board & President
Site Logic Marketing

Matt Bailey is the president and founder of SiteLogic, a website marketing consultancy, and has been training businesses about website marketing since 1997. He is in demand worldwide as a speaker for the Search Engine Strategies conferences, the Direct Marketing Association (DMA), and the American Advertising Federation. He speaks at over 30 international conferences, seminars, and training sessions each year. Seminar attendees consistently rave about Matt's conversational, entertaining speaking style and his ability to explain high-level search marketing concepts in a way that even "non-techies" understand.

Matt is the primary trainer and developer for the DMA's search engine optimization certification program, and the trainer for its two-day website marketing seminar. This year, Matt was selected as the DMA's emissary to France because of his expertise in search marketing.

Chris Boggs Chris Boggs
Director, SEO

Chris Boggs of Rosetta is a specialist in search engine optimization and paid search advertising. He joined Brulant from Avenue A | Razorfish in 2007 as manager of the SEO team, and Rosetta acquired Brulant in 2008.

Chris has worked in search engine marketing since 2000, starting in-house and moving into a consulting role in 2002. He's worked with organizations ranging from small businesses to Fortune 100, within all major industries, including health care, financial services, and consumer products, and retail. He is experienced in performing and directing hands-on SEO, from keyword research to content and link development, as well as guiding technical implementations with e-commerce platforms.

Chris is actively involved in the SEM community. He is as a regular speaker at major search marketing conferences, a moderator and expert columnist for, an associate editor for the Search Engine Roundtable blog, and a member of the board for SEMPO since 2006. Chris lives in Twinsburg, Ohio, with his wife, son, and daughter, and enjoys golfing, soccer, and fantasy sports.

Henry Bruckstein
Director, Alliances

As Director of Alliances, Henry has developed Lithium's partner programs and has built a partner eco-system of over 50 global technology and solution providers. Prior to joining Lithium he has held senior level roles in sales leadership, building professional services practices and running successful reseller/ISV's and strategic integrated alliance partnerships at market leaders including Microsoft and At he built out several professional services practices, developed the firm's alliances program and managed a global team of sales professionals and played a key role in driving the sale of Microsoft Dynamics CRM end ERP suite of products while at Microsoft.

Paul Carff Paul Carff
Sr. Developer Advocate
Google Inc.

As a Developer Advocate, Paul works to promote Google's APIs and technologies. He is currently engaging with partners to develop Video Sitemaps improving Video Search. At Google he has managed a number of internal technical support teams, Google Analytics Support and developed data warehousing solutions enabling Google's Sales and Support teams to scale.

Before working at Google Paul was a career Naval Officer working his way from the enlisted to the officer ranks. Along the way, he maintained the nuclear reactors on submarines, managed the Navy's largest Network Operations Center (NOC), and was a deputy director of the Naval Surface Warfare Center, where he was responsible for an 850+ organization of engineers.

He is an avid homebrewer, active in Boy Scouting and strong supporter of the Science Olympiad.

Paul holds a BS in Engineering Physics from Santa Clara University and an MS in Computer Science from the Naval Postgraduate School at Monterey, Ca.

Mikel Chertudi Mikel Chertudi
SES Advisory Board & Sr. Director, Online & Demand Marketing

Mikel Chertudi is the Vice President of Demand & Online Marketing at Adobe. He oversees global strategy and execution of demand creation for new customer acquisition and cross selling including the tactics of search (both paid and SEO), email, newsletters, display, content syndication, direct and dimensional mail. He's responsible for authoring best practice guides, webinars, and reports on marketing and technology issues. He and his team have deployed a comprehensive marketing technology-based solution for increasing response effectiveness by intertwining search marketing automation, email and direct mail lead nurturing automation, progressive telephony, on-site behavioral targeting, ad serving, A/B and multivariable testing, personalized prospect portals with Web analytics as the anchor technology to deploy a highly-relevant prospect and customer experience.

Bruce Clay Bruce Clay
Bruce Clay, Inc.

Bruce Clay has been a recognized leader in the search marketing arena since 1996, when he launched one of the first consulting firms devoted to search engine optimization (SEO). His pioneering efforts continue to lead the search industry by providing award-winning SEO training and certification courses, the SEO Code of Ethics and the full-featured SEOToolSet®. Bruce hosts SEM Synergy (, a weekly half-hour show on covering all aspects of Internet marketing. He is the co-author of Search Engine Optimization All-in-One For Dummies, a comprehensive desk reference, and is a principal editor and speaker for, a scholarly research journal for search engine marketing. Widely recognized as a search marketing expert, he has been quoted in such publications as The Wall Street Journal, USA Today, PC Week, Wired Magazine and Smart Money, and is a frequent speaker at national industry conferences.

Ray Ray "Catfish" Comstock
Director of SEO

Ray "Catfish" Comstock is the senior search strategist at BusinessOnLine. He has more than 10 years' experience in the search marketing industry, specializing in organic search engine optimization and social media strategy. Ray has presented at numerous industry conferences, including the Online Marketing Summit, Online Market World, and the Business Marketing Association (BMA) Annual Conference. He is quoted extensively in trade and business publications and is considered an influential member of the SEO community. "Catfish" authors thought leadership papers and articles for industry publications, including the BusinessOnLine SEO Blog, which is syndicated through WebProNews.

Michael DeHaven Michael DeHaven
SEO Product Manager

Michael DeHaven serves as the SEO Product Manager at Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales.

With over 14 years of experience in the online marketing industry, Michael has developed and implemented holistic SEO strategies for leading websites such as, and His expertise lies in the developing synergies between SEO and the various other components of solid strategic online marketing plans.

Liana Evans Liana Evans
Author and Co-Founder & CEO
LiBeck Integrated Marketing

Liana "Li" Evans is the author of the social media marketing book, "Social Media Marketing: Engaging Strategies for Facebook, Twitter & Other Social Media" and she is the Co-Founder and CEO of LiBeck Integrated Marketing. Li is an established online marketing industry veteran with over 15 years experience specializing in Search Marketing and Social Media Marketing. Her deep technical background combined with a public relations background enables her to partner with clients for establishing successful online marketing campaigns that combine cross channel tactics cohesively.

Li was the Search Engine Optimization (SEO) and Social Media Marketing architect for such companies as QVC, Comcast (Fancast) and several other different sized companies. Her wealth of knowledge in dealing with large e-commerce and content sites allows her a wider perspective into what it takes to launch successful marketing campaigns in the online space.

Tracy Falke Tracy Falke
Social Media Specialist
Freestyle Interactive

Tracy Falke runs Content, SEO, SEM, and Social for Freestyle Interactive, one of the largest full service creative digital agencies in the UK. She also works with their Art Directors to conceive, execute and manage CRM (or social CRM campaigns, and sometimes even invent technical solutions, though she can't code!

Freestyle provides strategic planning, creative design and technical build across a full range of digital services, including: websites, email marketing, search engine marketing, online advertising, mobile marketing, social media marketing and online PR, DVD/ CD Rom and Digital Asset Managment. Freestyle Interactive's clients include: TNT, Lloyds TSB, Virgin Active, Amtico, Baxi, Land Rover, Arriva Buses, City University London, Alstom, Thales, Marstons, Volvo Cars, and Olympic gold medalist Rebecca Adlington.

Mike Grehan Mike Grehan
Chair SES Advisory Board, Global VP Content
SES/Search Engine Watch/ClickZ

Mike Grehan is VP, Global Content Director with Incisive Media, publisher of Search Engine Watch and ClickZ, and producer of the SES international conference series. Previously, he worked as a search marketing consultant with a number of international agencies, handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Mike came online in 1995 and is the author of numerous books and white papers on the subject. He is chair of the SES advisory board. In March 2010, he was elected to SEMPO's board of directors.

Andrew Goodman Andrew Goodman
SES Advisory Board & President
Page Zero Media

Goodman is founder and President of Toronto-based Page Zero Media, a full-service marketing agency founded in 2000. Page Zero focuses on paid search campaigns as well as a variety of custom digital marketing programs. Clients include Direct Energy, Canon, MIT, BLR, and a host of others. He is also co-founder of, an award-winning industry commentary site; author of Winning Results with Google AdWords (McGraw-Hill, 2nd ed., 2008); and frequently quoted in the business press. In recent years he has acted as program chair for the SES Toronto conference and all told, has spoken or moderated at countless SES events since 2002. His spare time eccentricities include rollerblading without kneepads and naming his Japanese maples. Also in his spare time, he co-founded HomeStars, a consumer review site with aspirations to become "the TripAdvisor for home improvement." He lives in Toronto with his wife Carolyn.

Bill Hunt Bill Hunt
SES Advisory Board & President
Back Azimuth Consulting

Bill is the President of Back Azimuth Consulting, which focuses on helping companies understand the Voice of their Customer by aggregating various digital signals into actionable insights and messages.

Bill is considered the top thought leader on Global Search Engine Marketing and Social Media and is an internationally recognized Search Marketing speaker at conferences in over 30 countries. Press, industry analysts and corporate leaders frequently seek Bill's advice to effectively leverage Enterprise and Global Search Marketing and Social Media strategy.

Bill has previously been the CEO of two of the largest Global Search marketing firms, Global Strategies and Outrider both of which were acquired by WPP.

Bill is the co-author of the best selling book "Search Engine Marketing, Inc." Driving Traffic to Your Companies Web Site from IBM Press now in it's 2nd Edition. Bill is on the SES Advisory Board and also writes a popular blog on search and social media marketing at as well as a column for Search Engine Watch on International Search Marketing

Greg Jarboe Greg Jarboe
President & Co-Founder

Greg Jarboe is the president and co-founder of SEO-PR, which provides search engine optimization, public relations, social media, and video marketing services. Founded in 2003, SEO-PR has offices in San Francisco, CA, and Concord, MA.

Jarboe is the author of YouTube and Video Marketing: An Hour a Day. He is also one of the 25 successful online marketing gurus profiled in Michael Miller's Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus.

Jarboe is a correspondent for Search Engine Watch and a frequent speaker at SES conferences. The audience of the International Search Summit voted him as its very first "Medallion Speaker Award."

Jarboe is a member of the Rutgers faculty for the Mini-MBA: Digital Marketing program as well as the Market Motive faculty. He is also a principal in the ChannelOne Marketing Group.

Bas van den Beld of the State of Search blog says, "One of the biggest online video experts out there is Greg Jarboe of SEO-PR." Andrew Girdwood of the Brinkwire blog says, "Greg's been at the forefront of the blended SEO/PR style for so long that he's synomymous with the tactic."

Anne F. Kennedy Anne F. Kennedy
SES Advisory Board, International Search Strategist
Beyond Ink USA

Anne covers fast-changing Internet trends, such as "Is Facebook a Global Player?" published January 2010 by Search Engine Marketing Journal. She guest blogs for Microsoft and speaks at marketing events worldwide on search marketing, predicting it will be viral, visual and mobile. She served as technical editor for "When Search Meets Usability" by noted author Shari Thurow, published in 2009.

US-based Beyond Ink is in two Portlands, Maine and Oregon, and international partners with Nordic eMarketing in Reykjavik, Iceland, with offices in China, Czech Republic, Denmark, Sweden and the UK. In marketing for 40 years, Anne founded Beyond Ink in1997 to bring sound principles of marketing to online media and has provided search engine marketing consulting to hundreds of companies, including Hearst Newspapers, Philips Lifeline, and Dunkin Donuts, and launched dotcoms Zillow, Avvo, JibJab and AmericanTowns online.

She serves as an advisor to the SES global industry conference series and is a founding member of the board of directors of, an online community for writers that is revolutionizing how traditional media acquires content. She is also a founder of Self-Service SEO, a very low-cost subscription SaaS. She holds a B. S. in Radio, Television and Film from Northwestern University, and was certified an Internet Professional by Novell, Inc.

Kevin Lee Kevin Lee
Co-Founder & Executive Chairman

Kevin Lee has been an acknowledged search engine marketing expert since 1995. Kevin translates his years of SEM expertise into Didit's proprietary Maestro search campaign technology. Didit's unparalleled results, custom strategies, and client growth have earned Didit recognition in the 2007 Inc. 500 (No. 137), as well as a No. 3 position on Deloitte's "Fast 50" (NY region). Kevin's column for ClickZ, "Paid Search Strategies," is read by thousands. Industry leadership includes being a founding board member of SEMPO and its first elected chairman, membership on the DMA search engine marketing council, and the IAB search committee. The Wall Street Journal, Business Week, The New York Times, CNET, USA Today, San Jose Mercury News, and other press quote Kevin regularly. Kevin lectures at leading industry conferences, plus NYU, Columbia, Fordham, and Pace universities. Kevin earned his MBA from Yale School of Management in 1992 and lives in Manhattan.

Craig Macdonald Craig Macdonald
Senior Vice President and Chief Marketing Officer

Craig Macdonald, senior vice president and chief marketing officer, is responsible for the strategic direction, development and marketing of the Covario™ portfolio of solutions.

Prior to Covario, Craig was the director of product management for the service and management group within Hewlett Packard's OpenView division where he oversaw service and asset management, configuration management, and discovery applications used by large enterprises worldwide. Previously, Craig held key positions at Peregrine Systems, Inc., Fair Isaac, HNC Software, World Research Advisory, META Group and Greenwich Associates. Craig is a popular speaker, and has spoken at SMX Local, SES San Jose and Chicago.

Craig earned an MBA from New York University's Stern School of Business, and a BS from the University of Pennsylvania. He also studied at the United States Military Academy at West Point.

Michael Martin Michael Martin
Mobile Martin

Michael Martin is the Owner of Mobile Martin based out of San Diego California.

Michael graduated from UMass Dartmouth with a Computer Engineering degree and a minor in German plus attaining a PMP certification from the Project Management Institute.

In his 10+ years of Internet Marketing experience he has project managed & overseen the online marketing improvements to such sites for SC Johnson, IGN, Avaya, Road Runner Sports, Deepak Chopra, Trump Properties, The Active Network, Resource Nation, as well mobile marketing news at Mobile Martin -

Michael Martin is also on the SEMPO Education Committee & previously spoken at SES New York & Chicago, SMX Advanced East & West, Affiliate Summit West & East, WordCamp LA, The San Diego Google Technology User Group (GTUG), several PubCons, as well the PMI Project Management Institute Annual Conference.

Lee Odden Lee Odden
SES Advisory Board & CEO
TopRank Online Marketing

Lee Odden (@leeodden) is the CEO of TopRank Online Marketing, a digital marketing and public relations firm specializing in strategic Internet marketing consulting, training, and implementation services, including online PR, SEM, and social media marketing. A veteran Internet marketer, Odden has consulted for clients such as HP, McKesson, Northwest Airlines, PRWeb, and the national PRSA.

Odden is one of 25 online marketing experts featured in "Online Marketing Heroes" published by Wiley, and has been cited for his search and social media marketing expertise by The Economist, U.S. News, and Fortune Magazine. As an active thought leader in the search marketing industry, he contributes to top industry publications such as Mashable, iMedia Connection, and MediaPost. A sought-after marketing and PR industry speaker, Odden conducts seminars for companies and regularly presents at Search Engine Strategies, WebmasterWorld Pubcon, OMMA, and the Media Relations Summit. He is active in the industry as the chair of the DMA social media advisory council, board member on the DMA search engine marketing council, and board advisor for Search Engine Strategies.

Maile Ohye Maile Ohye
Senior Developer Programs Engineer

As a developer programs tech lead, Maile coordinates Google Webmaster Central outreach efforts, including the Webmaster Central Blog. Previously, Maile was a systems integration consultant for several pharmaceutical and technology companies, as well as for the Department of Defense. She earned a B.A. in cognitive science with a computer science emphasis from the University of California at Berkeley.

Brent Payne Brent Payne
SEO & Social Media Director
435 Digital

An in-house SEO with more than seven years of experience, Brent has doubled Tribune's visits from search engines since he joined the company in February 2008. With more than a million visits per day to Tribune's network of websites, Brent drives traffic not only to Tribune's newspaper sites (including the L.A. Times, Chicago Tribune, and Baltimore Sun) but also to Tribune's dozens of broadcast sites (including KTLA, WGN, and WPIX). He is a newspaper SEO authority with experience and expertise in CMS challenges, duplicate content mitigation, page-rank funneling, Google News, and Google index rates. He has also trained large editorial teams regarding SEO.

Keith Posehn Keith Posehn
Zorz LLC

Keith Posehn is an entrepreneur who grew up in the middle of the Internet boom. Starting with video game design at a young age, Keith moved to working in I.T. while in college and upon graduating went to work in the online ad agency world in San Diego. Rising to a director level position, Keith struck off on his own in 2008 to create Zorz, a successful performance marketing practice before forming AppZorz, a mobile development & marketing technology company in 2010.

Saleel Sathé Saleel Sathé
Senior Director of Product Management

Saleel Sathé is Senior Director of Product Management for Microsoft's Search and Contextual Advertising Network. Previously Saleel was VP of Product Management at AdReady where he focused on making online display advertising accessible and effective for advertisers of all sizes. Prior to that Saleel worked on algorithmic relevance and paid search products at AltaVista, Overture and Yahoo!. Saleel has investment banking experience in Technology Mergers & Acquisitions at Credit Suisse First Boston, and software engineering experience at Synopsys, a leader in Electronic Design Automation. Previously, he founded and later sold, a company manufacturing data processing machines for banks in Bombay, India. Saleel holds a Bachelors degree in Electronics Engineering from the University of Bombay, a Masters degree in Computer Engineering from Rensselaer and an MBA from the Wharton School at the University of Pennsylvania.

Crispin Sheridan Crispin Sheridan
SES Advisory Board & Sr Director of Search Marketing Strategy

Crispin Sheridan is the Senior Director of Search Marketing at SAP in New York. As part of the Global Demand Generation team, he established and runs the Search practice at SAP for the shared goals of awareness, lead generation and sales. He is responsible for Paid and Organic search and has driven SAP's strategy to harness the power of the channel to drive efficiency in lead generation across SAP's ecosystem. Crispin manages the centralized and globally funded Search practice at SAP with both in-house and agency support.

Crispin has proven that key-word driven social media marketing can effectively augment Search to drive B2B lead generation. Successes include integration with SAP's primary Facebook page and the deployment of "AddThis" across globally

A frequent guest speaker at Search Engine Strategies conferences, including New York, San Jose, Chicago and London, Crispin was appointed to the SES Advisory Board in December 2009. He has also been a guest speaker at the e-Metrics Summit and ad:Tech, and is a member of Google's B2B Technology Council. You can follow him on Twitter at @crispinsheridan and read his monthly SEO column on ClickZ.

Gregg Stewart Gregg Stewart

Gregg Stewart served on the executive committees of Wahlstrom Group, Wahlstrom Interactive and Fathom Online, before joining TMP Directional Marketing in 2006. One year later, he was called upon to head TMPDM's digital solutions, which enabled him to transition the agency to an interactive-search firm, 15miles. At the helm, Stewart applies his local-search expertise to offer strategic counsel for new and pre-existing clients, including Fortune 500 companies, who are looking to utilize digital solutions for their marketing campaigns. His current responsibilities include working with brands one-on-one to leverage directional-marketing opportunities across local-search programs, as well as to develop and optimize interactive-media solutions for his clients’ complete search presence. Through a personal approach, he has stayed focused on and committed to answering the issue on every advertiser's mind: How do I effectively manage the evolution of consumers' media usage across online and mobile platforms?

Frederick Vallaeys Frederick Vallaeys
AdWords Evangelist

Frederick Vallaeys is Google's AdWords Evangelist. In this role, he helps advertisers learn about which Google products are best to support their marketing goals. He also represents the needs of advertisers to the engineering and product management teams. He joined the company in 2002 to help bring AdWords to the Dutch and Belgian markets. Since then, he has been involved in the design of many of AdWords' core features in addition to those related to new and traditional media.

Prior to Google, Frederick was an engineer at Sapient as well as a part-time wedding photographer who found new customers through AdWords.

He holds a bachelor's degree in electrical engineering from Stanford University.

Chad Warren Chad Warren
Sr. Product Marketing Manager, Social Media

Michael Weisfeld
Director of Social Media and Senior Strategist

Michael Weisfeld is Director of Social Media and Senior Strategist at BusinessOnline where he leads enterprise online marketing projects and optimization initiatives in the hyperactive Social Media marketing arena. He is a natural leader, who possesses an innate ability to identify the most appropriate solutions for our clients. Michael is well-versed in relevant online marketing technologies – familiar with both their capabilities and implications. Michael is responsible for leveraging this knowledge to come up with solutions which possess the ideal blend of supporting business objectives and innovative technologies. Most importantly, Michael has a passion for Online Marketing and using the internet to connect people, processes and technology.

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