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    FREE Webcast by Author and Tech Visionary Nick Carr - Sneak Preview of Search Engine Strategies London Keynote Address

    Media Alert - January 31, 2008

    Who & What:
    Search Engine Strategies (SES) and Nick Carr invite you to an exclusive 60-minute webcast in advance of his keynote presentation at this year's Search Engine Strategies London Conference & Expo.

    A former executive editor of the Harvard Business Review, Nicholas Carr writes and speaks on technology, business, and culture. His new book, The Big Switch: Rewiring the World, from Edison to Google, examines the future of computing and its implications for business and society.

    Engage Nick with specific technology and business questions. Discuss how companies are dismantling their private computer systems and tapping into rich services delivered over the Internet. This time it's computing that's turning into a utility. The social consequences of this transition are huge.

    Carr writes regularly for the Financial Times, Strategy & Business and The Guardian. His articles have also appeared in the New York Times, MIT Sloan Management Review, Wired, Business 2.0, The Banker, and Director. In 2005, Optimize magazine named him one of the leading thinkers on information technology, and in 2007 eWeek named him one of the 100 most influential people in IT.

    The webcast will be hosted by Kevin Ryan, Global Content Director of Search Engine Strategies and Search Engine Watch. Ryan is a seasoned search and advertising industry veteran. His former roles include VP, Interactive Media for the Interpublic Group agency Wahlstrom Interactive, and CEO of Kinetic Results, a 2006 Advertising Age Top 20 search engine marketing firm. Kevin recently founded strategic consulting firm Motivity Marketing and has published over 200 articles on search and interactive marketing.

    Wednesday, February 6th at 12pm (EST) / 9am (PST) / 5pm (GMT)

    Free Registration:

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    About Incisive Interactive Marketing LLC - A Division of Incisive Media PLC

    Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

    Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

    Editorial Contacts
    Ann Shannon
    PAN Communications

    Matt McGowan
    Incisive Media