SES Chicago Conference Offers e-Commerce Sessions on Innovative Strategies and Tactics to Maximize ROI

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CHICAGO, Oct 04, 2011 (BUSINESS WIRE) -- At SES Chicago, taking place November 14-18, 2011 at the Hyatt Regency Chicago, Incisive Media is programming an Accelerator Track consisting of presentations and panels on the latest trends in e-commerce. Given by experts in analytics, site usability, and other aspects of e-commerce, SES Chicago attendees will gain best practices on improving their ROIs.

One of the sessions, "Pagination for e-Commerce Sites," is structured as a workshop and is being led by Eric Enge, President of Stone Temple Consulting. He will examine a few of the attendees' own websites and describe the latest tools available for facilitating a more effective match between users' needs and search engines.

The second panel, called "e-Commerce Analytics: 3 Reports You Can't Live Without," will feature e-commerce experts sharing their top three most valuable results -- results that drive better, more profitable decisions.

"With Chicago being an important center of e-commerce and the etail industry, we loved the synergy of presenting what's new for online businesses that depend on staying current to improve their sales and increase their profits," said Matt McGowan, Managing Director of Americas at Incisive Media. "I'm looking forward to reconnecting with our previous Chicago colleagues and welcoming new attendees -- and yes, with our huge program, we'll have something for everyone at every level."

SES Chicago, the leading event for marketing, social media, and search engine optimization professionals, offers over 70 sessions designed for those with any range of experience in online marketing. In addition to its informative presentations, intensive training workshops and tracks, and large exhibit hall, SES Chicago fosters a great environment for networking with industry peers -- both formally and informally -- that lead to valuable business outcomes.

Incisive Media is offering a special savings of up to $400 for those who register for SES Chicago prior to October 21.

About SES

Incisive Media's SES Conference & Expo is a leading global conference and training series focused on search engine marketing. Other Incisive resources include ClickZ, which provides digital marketing news, information, commentary, advice, opinion, and research and Search Engine Watch, which covers news and information about search, analysis of the search engine industry, and offers tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information in print, online, and in person. The company's principal markets include financial services, legal services, commercial real estate, marketing services, and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES Conference and Expo. For more information, visit .

For more news and event updates visit the SES press room.

SOURCE: Incisive Media

SEO-PR, Inc. 
        Byron Gordon, 415-341-0053 
        Incisive Media 
        Amy Xu, 646-736-1847

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