• Core Facts

 

At SES Chicago Conference & Expo, November 14-18, 2011, He Will

 Address Multi-channel Marketing Measurement

CHICAGO, IL, September 20, 2011—Mikel Chertudi, Senior Director of Marketing at Adobe Systems Incorporated, will be keynote speaker at SES Chicago, taking place November 14-18, 2011 at the Hyatt Regency Chicago. Also a member of the SES Advisory Board, Chertudi’s keynote is entitled, “Guilty Marketers – Wasted and Wishful Multi-Channel Marketing Spend.”

Incisive Media is offering a special savings of up to $400 for those who register before October 21.

“Marketers are used to measuring their ROI by each individual channel, but because there are now so many different channels, there is a spill-over effect and double counting of results is quite common and leads to false conclusions,” said Chertudi. “In my SES Chicago keynote, I’ll be addressing how to measure and attribute correctly and how to optimize your company’s investment across all marketing channels – all backed up with examples.”

“We’re so glad Mikel has agreed to talk about multi-channel measurement because this is a topic that seems to be coming up more and more with our search and social media marketing attendees,” said Matt McGowan, Managing Director of Americas at Incisive Media. “At our SES conferences, we bring together experts who work in overlapping channels, including social media, digital, search, advertising, TV and print, so this audience is primed for his insights into integrated ROI measurement.”

SES Chicago, the leading event for marketing, social media and search engine optimization professionals, offers over 70 sessions designed for those with any range of experience in online marketing. In addition to its informative presentations, intensive training workshops and tracks, and large exhibit hall, SES Chicago fosters a great environment for networking with industry peers – both formally and informally – that leads to valuable business outcomes.

“Our past attendees and exhibitors tell me that our SES conferences are one of the best venues for generating leads, being the first to know about new products, and identifying colleagues for partnerships,” continued McGowan.

Incisive Media is offering a special savings of up to $400 for those who register before October 21.

About Mikel Chertudi

Mikel Chertudi is a seasoned and ingenious marketing executive who has a passion for leadership, building brands, and creating demand. He currently serves as Adobe Systems’ Senior Director of Marketing and is responsible for fueling the global growth of Adobe through innovative, first-rate media and demand creation programs. Mr. Chertudi has created one of the world’s most admired teams of award-winning experts who focus on digital and online channels including email, paid, SEO and site search, display, mobile and social, as well as the more traditional mediums such as print, outdoor, and broadcast. He is also responsible for overseeing campaign strategy and execution of Adobe’s $1B enterprise business including the Online Marketing Suite and Customer Experience Solutions.

Prior to his current role, Mr. Chertudi served as Vice President of Demand and Digital Marketing at Omniture, where he helped oversee five acquisitions and catapulted its revenue growth from $40M to $450M.

He also serves as an advisory board member to SES, the Online Marketing Summit, and the Utah Chapter of the ANA. He has authored best-practice guides and webinars, and enjoys speaking on leadership, digital media, and enterprise marketing.

Over the course of his career in digital marketing, Mr. Chertudi has managed and developed marketing automation technology (with patent-pending status). He has successfully led marketing for startups, increasing revenues over eight times within one year. He has also established online brands such as Ancestry.com, which has become the seventh largest online advertiser to date. He has created a marketing consultancy empire for assisting online brands in their acquisition and conversion efforts, including Audible.com, Netquote, and more.

About SES
Incisive Media's SES Conference & Expo is a leading global conference and training series focused on search engine marketing. Other Incisive resources include ClickZ, which provides digital marketing news, information, commentary, advice, opinion, and research and Search Engine Watch, which covers news and information about search, analysis of the search engine industry, and offers tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information in print, online, and in person. The company's principal markets include financial services, legal services, commercial real estate, marketing services, and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES Conference and Expo. For more information, visit www.incisivemedia.com.

For more news and event updates visit the SES press room.

For more information, contact:

Greg Jarboe, SEO-PR, Inc.

978-549-9537

Greg.Jarboe@SEO-PR.com

 

Amy Xu, Incisive Media
646-736-1847

Amy.Xu@incisivemedia.com

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