ClickZ Connected Marketing Week to Include MMA Workshop on August 16, 2011

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Mobile Marketing Association Offers Full-day Workshop on Fundamentals of Mobile Marketing Strategy and Tactics

SAN FRANCISCO, CA, July 12, 2011—Incisive Media announced today that they are partnering with the Mobile Marketing Association (MMA) to offer an all-day workshop at ClickZ Connected Marketing Week on Tuesday, August 16, 2011. Connected Marketing Week will take place at Moscone West in downtown San Francisco, August 15-19, and attract over 6,000 marketers and agency professionals.

The MMA Workshop, “Global Truths and Regional Relevance of Mobile Marketing: Essentials for Successful Consumer Engagement” is being taught by John Arnold, Director of Education for MMA. It is designed for marketers who want to bridge the gap between digital and traditional media and executives who want to prepare their teams on how best to engage the mobile consumer.



“Mobile marketing has become an essential component of the marketing mix and who better to educate our Connected Marketing Week attendees than MMA, the premier association in the mobile industry,” said Matt McGowan, Managing Director of Americas for Incisive Media. “What I really like about this workshop is that it is so entirely practical. Through real-world case studies, marketers will be able to immediately begin to apply strategies and tactics to engage customers through the mobile channel.”

Content of the MMA Workshop includes:

  • An understanding of the mobile consumer and their universal behaviors and attitudes
  • A familiarity of the latest mobile capabilities, technologies, standards and guidelines and their potential
  • Actionable steps on how to develop and execute a successful, industry compliant, mobile marketing strategy and program
  • A roadmap to navigating the mobile marketing ecosystem and a clear understanding of how to engage the players in the industry
  • A detailed review of the North American mobile marketing marketplace

The cost for the MMA Workshop is $1,295 or attendees can register for the “All Access Pass,” which includes the MMA Workshop. Click here for more information; register before July 22 to save up to $500.

About ClickZ
Incisive Media's ClickZ is an interactive resource for digital marketing news, information, commentary, advice, opinion and research. Other Incisive Media’s properties include SES, a leading global conference and training series focused on search engine marketing and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.


Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES Conference and Expo. For more information, visit

For more news and event updates visit the SES press room.


For more information, contact:

Greg Jarboe, SEO-PR, Inc.

978 549 9537


Christian Georgeou, Incisive Media
646 755 7253



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