SES Accelerator to Be Held in San Diego, February 10, 2011

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 SAN DIEGO, CA, January 14, 2010—SES today announced a one-day event in San Diego, the SES Search and Social Accelerator. This event is being held in collaboration with OMS (Online Marketing Summit) and will take place from 8:45 a.m. to 6:30 p.m. on Thursday, February 10, 2011. The SES Accelerator is aimed at experienced search engine marketers (SEMs). 

The event’s opening keynote speech will be given by Mikel Chertudi of Adobe Systems. A veteran marketer, Chertudi is Adobe’s Sr. Director of Online & Demand Marketing. He is responsible for overseeing global strategy and execution for new customer acquisition and cross selling through the use of multiple channels, including both paid search and SEO.

When asked about his impending keynote, Chertudi, who is also a member of the SES Advisory Board, remarked, “Having been very impressed with SES Chicago a few months ago as an attendee and participant, I’m looking forward to sharing insights that will help marketers drive growth while increasing their ROI during the keynote at this SES event for advanced SEMs. SES Accelerator is going to give everyone a peek into the rapid advances of how multi-channel measurement and attribution is becoming more sophisticated and accurate beyond the ‘siloed’ view of each marketing channel.”

Chertudi went on to say, “We'll be sharing some of the marketing techniques and best practices that we’ve been implementing at Adobe as well as some breaking industry research in attribution and econometric modeling that help the world's leading advertisers and marketers know optimal investment levels in each channel. We are big believers in deploying a comprehensive marketing mix with search and social media being cornerstone elements in driving demand and building the brand.”

“We’re thrilled to be working with OMS to deliver a highly compelling day of online marketing best practices,” said Mike Grehan, the Global VP of Content for SES parent company Incisive Media. Grehan, who will be delivering the day’s opening remarks prior to Chertudi’s keynote speech, continued, “We anticipate our attendees will embrace a day of free idea exchanges on the subject of internet marketing, but unlike our other events, there will be no exhibitor floor or vendor sales. The focus will be strictly on learning and executing these advanced marketing best practices.”

To register for SES Accelerator, complete the registration form. 

The sessions and workshops at the SES Accelerator will consist of three concurrent tracks beginning after the keynote and continuing through to 5:30 p.m., and then followed by SES’ traditional Black Hat/White Hat Unconferenced session. Topics will range from SEO, paid search, Twitter, Facebook, video marketing and other social media, general marketing strategies and much more. 

About SES
Incisive Media's SES is a leading global conference and training series focused on search engine marketing. Other Incisive resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit Incisive Media.

For more news and event updates visit the SES blog.

To register for SES Accelerator, complete the registration form. 

The sessions and workshops at the SES Accelerator will consist of three concurrent tracks beginning after the keynote and continuing through to 5:30 p.m., and then followed by SES’ traditional Black Hat/White Hat Unconferenced session. Topics will range from SEO, paid search, Twitter, Facebook, video marketing and other social media, general marketing strategies and much more.  

About SES
Incisive Media's SES is a leading global conference and training series focused on search engine marketing. Other Incisive resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit Incisive Media.

For more news and event updates visit the SES blog. 

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For more information, contact:

Greg Jarboe, SEO-PR, Inc.

978-549-9537

Greg.Jarboe@SEO-PR.com

Christian Georgeou, Incisive Media
212-457-7844

Christian.Georgeou@IncisiveMedia.com

Technorati Tags: ses, accelerator, san diego, adobe systems, OMS, social, search, online, Mikel Chertudi, demand marketing