SES London Conference & Expo 2011 -- Jeffrey Hayzlett, author of The Mirror Test and former CMO and former Vice President of the Eastman Kodak Company

Core Facts

 [ What is this? ]


Jeffrey Hayzlett is known as the Celebrity CMO, a name given to him by Forbes Magazine because of his numerous TV appearances on shows including NBC’s Celebrity Apprentice. He was responsible for Kodak’s worldwide marketing operations, including the design and implementation of all marketing strategies, investments, policies, and processes. He also ran the company's Corporate Communications, Public Relations and Public Affairs organizations. Kodak's Board of Directors elected him a corporate vice president in October 2007.

Jeffrey Hayzlett speaks frequently around the world on business growth, communications, and marketing. His best selling book, The Mirror test is about growth and how to get your business back into a growth mode using various tests.
SES London, the leading search and social media marketing event, will be held on 21-25 February 2011 at The Queen Elizabeth II Conference Centre, London. See SES Londonincludes education in social media marketing as well as search marketing and online advertising. Sessions will focus on a range of topics that go beyond search, including new ad formats, VoD and social media marketing.
Mike Grehan, Chair SES Advisory Board, Global VP Content, SES/Search Engine Watch/ClickZ says: “We are thrilled to welcome Jeffrey as the keynote speaker at SES London 2011. He was responsible for transforming one of the World’s best known brands into a global leader once again. Jeffrey will open proceedings with an exciting and inspirational session that will set the tone perfectly for the event.”
SES London is the leading UK event for education in interactive marketing. The SES Conference & Expo is designed to ensure that delegates are given the skills and knowledge to help them maximize search and social media marketing for their business. It also provides a forum for delegates to communicate with the search engines and social networks themselves as well as connect with colleagues and friends.
SES London for the first time will feature new all access passes, designed to help attendees maximize their learning experience. Coupling three days of workshops with four days of sessions, attendees at this year’s conference can now access classroom style training workshops while also attending discussion style panels. 
The all inclusive package features:
·        Keynote & Conference sessions (Tuesday – Friday, 22-25 Feb)
·        SES Training (Monday, 21 Feb)
·        IDM Workshops (Tuesday, 22 Feb)
·        OMI Workshops (Tuesday & Wednesday 22-23 Feb)
·        Jobs In Search: Drop-In Recruitment Centre
·        Theatre Presentations Tuesday, 22 Feb)
About SES
Incisive Media's SES Conference & Expo is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.
Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands include Accountancy Age, ComputingInvestment WeekLegal WeekPostRisk, and Search Engine Strategies. For more information, visit
For media enquiries: 
Andy Brown                                      
Reality PR                                                                                
Tel: +44 (0)20 8663 6111

^ Top